What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Basis

Visibility10

Vibe79

Businesses/Financial Technology (FinTech)/Basis

AI Visibility & Sentiment

Basis

Basis builds autonomous AI agents designed to perform end-to-end accounting work for professional firms. By executing long-running workflows like reconciliations and tax preparation, their agents deliver finished, audit-ready outputs directly to human accountants.

Active Monitoring

getbasis.ai

Financial Technology (FinTech)

AI Visibility Score

10/100

Invisible

Sentiment Score

79/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Basis today.

Basis is currently absent from the critical AI-driven decision-making journeys of financial professionals, leaving competitors like Vic.ai and Trullion to dominate the autonomous accounting narrative. While the brand maintains a minor foothold in Claude's output for specific bookkeeping automation queries, it remains invisible across high-intent Google AI Overviews and major alternative research prompts.

Working in your favor

Secured top-tier placement in Claude for autonomous bookkeeping and accounting automation queries

Successfully established brand identity recognition within AI Overviews for direct brand-centric inquiries

Resonates with specific decision-maker personas like the Tech-Forward Audit Partner when visibility is achieved

Gaps to close

Total absence in market-shifting 'alternative to' searches for Vic.ai and Trullion

Failure to capture share of voice in broader audit readiness and tax preparation automation queries

Complete lack of visibility across ChatGPT and Gemini, limiting reach to a single LLM environment

Opportunities

Directly challenge the market positioning of established incumbents in 'alternative to' AI research queries

Expand content authority beyond core bookkeeping into the high-demand audit readiness and tax automation spaces

Optimize brand signals for Gemini and ChatGPT to ensure consistency across the 'Big Three' conversational platforms

Highest-Impact Actions

Develop and deploy 'Alternative to' content optimized for AI discovery

Competitors are capturing high-intent traffic by positioning themselves as the successors to Vic.ai and Trullion; Basis must insert itself into these comparison nodes.

Execute a platform-specific SEO strategy targeting ChatGPT and Gemini

Currently relying solely on Claude limits the brand's reach; broader presence is required to establish market authority in the enterprise fintech space.

Create authoritative case studies centered on 'Audit Readiness' and 'Tax Automation'

The data shows a massive visibility void in these categories, representing a low-hanging fruit opportunity to capture traffic that competitors are currently ignoring.

Value Proposition

Unlike traditional chatbots, Basis agents act as autonomous teammates that perform actual accounting labor and integrate directly with existing software stacks to produce finished work.

Overview

Mission

To empower humanity to understand its own economic life.

Products & Services

Basis for CASBasis for TaxBasis for AuditBasis for Advisory

Current State

Visibility Landscape

A high-level view of how Basis performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	91
“What do you know about Basis? What do they do and what's their reputation?”	Yes	Yes	Yes	#3
Core4q Product/service category queries	0	45	0	0
“what are the best ai agents that can actually do bookkeeping and reconciliation work for an accounting firm”	—	#1	No	No
“what are some alternatives to vic.ai and trullion that focus on end-to-end accounting automation”	No	No	No	No
“find me some autonomous software options for client accounting services that integrate with my existing tech stack”	—	No	No	No
“what tools should i use to automate tax preparation and audit workflows for mid-market clients”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“recommend software that helps with audit readiness and document management for large firms”	No	No	No	No

“What do you know about Basis? What do they do and what's their reputation?”

Yes

“what are the best ai agents that can actually do bookkeeping and reconciliation work for an accounting firm”

—

“what are some alternatives to vic.ai and trullion that focus on end-to-end accounting automation”

“find me some autonomous software options for client accounting services that integrate with my existing tech stack”

—

“what tools should i use to automate tax preparation and audit workflows for mid-market clients”

“recommend software that helps with audit readiness and document management for large firms”

Competitive Landscape

Vic.ai

32 mentions

Botkeeper

29 mentions

Xero

26 mentions

NetSuite

22 mentions

QuickBooks

19 mentions

Sage Intacct

15 mentions

Trullion

14 mentions

AuditBoard

13 mentions

QuickBooks Online

11 mentions

Tofu

11 mentions

Basis

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Basis's AI visibility.

Key Findings

Strength

Secured top-tier placement in Claude for autonomous bookkeeping and accounting automation queries

Strength

Successfully established brand identity recognition within AI Overviews for direct brand-centric inquiries

Strength

Resonates with specific decision-maker personas like the Tech-Forward Audit Partner when visibility is achieved

Recommended Actions

Develop and deploy 'Alternative to' content optimized for AI discovery

Competitors are capturing high-intent traffic by positioning themselves as the successors to Vic.ai and Trullion; Basis must insert itself into these comparison nodes.

Execute a platform-specific SEO strategy targeting ChatGPT and Gemini

Currently relying solely on Claude limits the brand's reach; broader presence is required to establish market authority in the enterprise fintech space.

Create authoritative case studies centered on 'Audit Readiness' and 'Tax Automation'

The data shows a massive visibility void in these categories, representing a low-hanging fruit opportunity to capture traffic that competitors are currently ignoring.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Autonomous Accounting & Workflow Automation(3 queries)

“what are the best ai agents that can actually do bookkeeping and reconciliation work for an accounting firm”

0/3 platforms mentioned

Core

Claude

1.Botkeeper

2.Docyt AI (GARY, Docyt Copilot, GARY AI Bookkeeper)

3.QuickBooks Online

4.Booke AI

5.QuickBooks

+7 more

Gemini

1.Botkeeper

2.DualEntry

3.Docyt

4.Tofu

5.Vic.ai

+12 more

AI Overviews

1.Botkeeper

2.Docyt AI

3.Truewind

4.Digits

5.Vic.ai

+6 more

“find me some autonomous software options for client accounting services that integrate with my existing tech stack”

0/3 platforms mentioned

Core

The Strategic Operations Director · Operations Director

Claude

1.Vic.ai

2.Blue Prism

3.SS&C Technologies

4.UiPath

5.Automation Anywhere (IQ Bot, Automation 360)

+3 more

Gemini

1.Sage Intacct

2.QuickBooks Online Accountant

3.SoftLedger

4.Xero

5.Botkeeper

AI Overviews

1.Rillet

2.Puzzle

3.Digits

4.QuickBooks (QuickBooks Online)

5.Xero

+9 more

“what tools should i use to automate tax preparation and audit workflows for mid-market clients”

0/4 platforms mentioned

Core

The Strategic Operations Director · Operations Director

ChatGPT

1.Thomson Reuters (ONESOURCE)

2.NetSuite

3.Vertex

4.Wolters Kluwer (CCH Axcess)

5.SAP

+8 more

Claude

1.AuditBoard

2.Optro

3.Hyperproof

4.DataSnipper

5.Workiva

+1 more

Gemini

1.CCH Axcess Tax

2.CCH

3.Thomson Reuters UltraTax CS

4.Lacerte Tax Software

5.AuditBoard

+7 more

AI Overviews

1.Thomson Reuters (UltraTax CS)

2.SurePrep (1040SCAN)

3.CCH Axcess

4.Intuit Lacerte

5.QuickBooks

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 9 AI Agents in Accounting in 2026

research.aimultiple.com

Basis

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Basis

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.