Cloaked is an all-in-one consumer privacy and identity protection platform designed to give users control over their personal data. The company uses a zero-knowledge architecture to enable identity masking, automated data broker removal, and secure account management.
Cloaked offers a unique zero-knowledge architecture that ensures the company cannot access or sell user data, combining identity masking, data broker removal, and financial protection into one unified, user-friendly platform.
AI Visibility Score
Cloaked, Inc. has an AI visibility score of 25/100, rated as low. This score reflects how often and how prominently Cloaked, Inc. appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Cloaked, Inc. currently enjoys high brand recognition in direct searches, yet faces a significant visibility crisis in the AI discovery ecosystem where potential customers are actively seeking privacy solutions. While the brand successfully occupies the top spot for branded 'vibe checks,' it is almost entirely absent from high-intent, category-defining queries where competitors like Aura and Incogni are aggressively capturing market share.
Strengths
- Excellent authoritative recall in direct 'vibe check' brand queries across ChatGPT, Claude, Gemini, and AI Overviews.
- Strong competitive positioning for 'masked phone number' and 'privacy automation' use cases, particularly within AI Overviews and Claude.
- Effective traction with technical-leaning personas who prioritize specific functional outcomes like number masking.
Visibility Gaps
- Total absence in high-intent financial security and credit card protection queries, ceding the conversation to established incumbents.
- Failure to rank in broader 'best service' comparative lists, hindering acquisition of users at the top of the research funnel.
- Underperformance among 'Privacy-First Family Guardian' personas, indicating a failure to resonate with users seeking comprehensive household security.
Competitors in AI Recommendations
- Aura: 27 mentions
- DeleteMe: 22 mentions
- Incogni: 22 mentions
- Optery: 15 mentions
- Kanary: 10 mentions
- Burner: 10 mentions
- Hushed: 10 mentions
- LifeLock: 9 mentions
- TransUnion: 8 mentions
- Equifax: 7 mentions
- OneRep: 6 mentions
- Privacy Bee: 6 mentions
- Privacy.com: 6 mentions
- Bitwarden: 6 mentions
- Surfshark: 6 mentions
Categories: Cybersecurity