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Cloaked, Inc.
Cloaked, Inc.
Visibility22
Vibe94
Businesses/Cybersecurity/Cloaked, Inc.
Cloaked, Inc.
AI Visibility & Sentiment

Cloaked, Inc.

Cloaked is an all-in-one consumer privacy and identity protection platform designed to give users control over their personal data. The company uses a zero-knowledge architecture to enable identity masking, automated data broker removal, and secure account management.

Active Monitoring
cloaked.com
Cybersecurity
AI Visibility Score
22/100

Low

Sentiment Score
94/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
22
adjacent
0
OverviewLandscapeInsights & ActionsConversationsCitations

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Cloaked, Inc. today.

Cloaked, Inc. currently enjoys high brand recognition in direct searches, yet faces a significant visibility crisis in the AI discovery ecosystem where potential customers are actively seeking privacy solutions. While the brand successfully occupies the top spot for branded 'vibe checks,' it is almost entirely absent from high-intent, category-defining queries where competitors like Aura and Incogni are aggressively capturing market share.

Working in your favor

Excellent authoritative recall in direct 'vibe check' brand queries across ChatGPT, Claude, Gemini, and AI Overviews.

Strong competitive positioning for 'masked phone number' and 'privacy automation' use cases, particularly within AI Overviews and Claude.

Effective traction with technical-leaning personas who prioritize specific functional outcomes like number masking.

Gaps to close

Total absence in high-intent financial security and credit card protection queries, ceding the conversation to established incumbents.

Failure to rank in broader 'best service' comparative lists, hindering acquisition of users at the top of the research funnel.

Underperformance among 'Privacy-First Family Guardian' personas, indicating a failure to resonate with users seeking comprehensive household security.

Opportunities

Targeted content optimization for 'best identity protection' and 'credit card protection' keywords to intercept high-intent users.

Develop thought leadership assets tailored to the 'Privacy-First Family Guardian' to bridge the gap in household-focused search queries.

Leverage the existing success in 'masked phone number' query clusters to expand into broader identity protection narratives within AI models.

Highest-Impact Actions
1

Execute an AI-focused content audit specifically targeting 'best identity protection' and 'credit card safety' comparative queries.

The data confirms Cloaked is currently invisible in these critical decision-making moments, allowing competitors like Aura and LifeLock to dominate the conversation.

2

Develop and syndicate technical whitepapers and authoritative guides focused on personal data removal and financial privacy.

AI models prioritize high-authority, structured data; fueling the index with this content will improve surfacing for technical and professional personas.

3

Create persona-specific landing pages and resource hubs for 'The Privacy-First Family Guardian.'

There is a significant gap in reaching family-oriented users, a segment currently underserved by Cloaked’s existing visibility strategy.

Value Proposition

Cloaked offers a unique zero-knowledge architecture that ensures the company cannot access or sell user data, combining identity masking, data broker removal, and financial protection into one unified, user-friendly platform.

Overview

Cloaked is an all-in-one consumer privacy and identity protection platform designed to give users control over their personal data. The company uses a zero-knowledge architecture to enable identity masking, automated data broker removal, and secure account management.

Mission

To make privacy effortless and uphold the fundamental human right to privacy by giving people the control they deserve to choose when, where, and with whom their information is shared.

Products & Services
Cloaked IdentitiesData Removal ServiceCall GuardCloaked PayIdentity Theft Protection
Current State

Visibility Landscape

A high-level view of how Cloaked, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about Cloaked, Inc.? What do they do and what's their reputation?”
#1
#1
#1
#1

Core4q

Product/service category queries

0
36
36
45
“what are the best services that actually remove my personal info from data broker sites automatically”
No
No
No
No
“what should i look for when picking a service to protect my digital identity and stop spam”
No
No
No
No
“what apps should i use to generate masked phone numbers and emails for signing up for random websites”
No
#4
#4
#1
“compare the best identity protection services that include both credit monitoring and data removal”
No
No
No
No

Growth Areas1q

Adjacent, aspirational & visionary

0
0
0
0
“what can i use to protect my credit card info when buying stuff from sketchy online stores”
No
No
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Cloaked, Inc.? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“what are the best services that actually remove my personal info from data broker sites automatically”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what should i look for when picking a service to protect my digital identity and stop spam”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what apps should i use to generate masked phone numbers and emails for signing up for random websites”

ChatGPTNo
Claude#4
Gemini#4
AI Overviews#1

“compare the best identity protection services that include both credit monitoring and data removal”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what can i use to protect my credit card info when buying stuff from sketchy online stores”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Aura
27 mentions
2
DeleteMe
22 mentions
3
Incogni
22 mentions
4
Optery
15 mentions
5
Kanary
10 mentions
6
Burner
10 mentions
7
Hushed
10 mentions
8
LifeLock
9 mentions
9
TransUnion
8 mentions
10
Equifax
7 mentions
11
Cloaked, Inc.
5 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Cloaked, Inc.'s AI visibility.

Key Findings

Strength

Excellent authoritative recall in direct 'vibe check' brand queries across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

Strong competitive positioning for 'masked phone number' and 'privacy automation' use cases, particularly within AI Overviews and Claude.

Strength

Effective traction with technical-leaning personas who prioritize specific functional outcomes like number masking.

Recommended Actions

1

Execute an AI-focused content audit specifically targeting 'best identity protection' and 'credit card safety' comparative queries.

The data confirms Cloaked is currently invisible in these critical decision-making moments, allowing competitors like Aura and LifeLock to dominate the conversation.

2

Develop and syndicate technical whitepapers and authoritative guides focused on personal data removal and financial privacy.

AI models prioritize high-authority, structured data; fueling the index with this content will improve surfacing for technical and professional personas.

3

Create persona-specific landing pages and resource hubs for 'The Privacy-First Family Guardian.'

There is a significant gap in reaching family-oriented users, a segment currently underserved by Cloaked’s existing visibility strategy.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Personal Data Protection And Privacy Automation(3 queries)

“what are the best services that actually remove my personal info from data broker sites automatically”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Incogni (Surfshark)
2.Optery
3.Kanary
4.OneRep
5.PrivacyDuck

+5 more

ClaudeClaude
1.Incogni
2.DeleteMe
3.Aura
GeminiGemini
1.Aura
2.Optery
3.Incogni
4.DeleteMe
5.Privacy Bee

+3 more

AI OverviewsAI Overviews
1.Incogni
2.Deloitte
3.Optery
4.DeleteMe
5.Aura

+1 more

“what apps should i use to generate masked phone numbers and emails for signing up for random websites”

1/4 platforms mentioned

Core
The Privacy-First Family Guardian · Parent
ChatGPTChatGPT
1.Burner
2.Ad Hoc Labs
3.Hushed
4.Google Voice
5.Apple Hide My Email

+4 more

ClaudeClaude
1.Firefox Relay (Relay Premium)
2.Burner
3.Hushed
4.Cloaked
GeminiGemini
1.Burner
2.Hushed
3.Pinger
4.SimpleLogin
5.AnonAddy

+2 more

AI OverviewsAI Overviews
1.Burner
2.Hushed
3.MySudo
4.TextNow
5.Google Voice

+6 more

“compare the best identity protection services that include both credit monitoring and data removal”

0/4 platforms mentioned

Core
The Privacy-First Family Guardian · Parent
ChatGPTChatGPT
1.Aura Identity Theft Protection
2.Equifax
3.Experian
4.TransUnion
5.Norton LifeLock (Norton 360, Privacy Monitor)

+1 more

ClaudeClaude
1.Aura
2.NordProtect
3.Identity Guard
4.Surfshark One+ (Incogni)
GeminiGemini
1.Aura
2.Equifax
3.Experian (Experian IdentityWorks)
4.TransUnion
5.LifeLock (Norton)

+3 more

AI OverviewsAI Overviews
1.Aura
2.LifeLock
3.NordProtect (Incogni)
4.IDShield
5.DeleteMe
Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

incogni.com

incogni.com

Web1 ref

Pricing

optery.com

Web1 ref

kanary.com

kanary.com

Web1 ref

onerep.com

onerep.com

Web1 ref

privacyduck.com

privacyduck.com

Web1 ref

removemenow.com

removemenow.com

Web1 ref

Wikipedia

en.wikipedia.org

Wiki1 ref

TechRadar

techradar.com

Web1 ref

Data Broker Opt Out Service Business

dataremoval.ai

Web1 ref

Wikipedia

en.wikipedia.org

Wiki1 ref

offlist.me

offlist.me

Web1 ref

Tom's Guide

tomsguide.com

Web1 ref

Remove Your Personal Information from Google - Optery

optery.com

Web1 ref

Pricing - Onerep

onerep.com

Web1 ref

The Best Data Removal Services of 2026: What Happened When I Tested 10+ Top Data Removal Tools

allaboutcookies.org

Web1 ref

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 19, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Cloaked is an all-in-one consumer privacy and identity protection platform designed to give users control over their personal data. The company uses a zero-knowledge architecture to enable identity masking, automated data broker removal, and secure account management.

Cloaked offers a unique zero-knowledge architecture that ensures the company cannot access or sell user data, combining identity masking, data broker removal, and financial protection into one unified, user-friendly platform.

AI Visibility Score

Cloaked, Inc. has an AI visibility score of 22/100, rated as low. This score reflects how often and how prominently Cloaked, Inc. appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Cloaked, Inc. currently enjoys high brand recognition in direct searches, yet faces a significant visibility crisis in the AI discovery ecosystem where potential customers are actively seeking privacy solutions. While the brand successfully occupies the top spot for branded 'vibe checks,' it is almost entirely absent from high-intent, category-defining queries where competitors like Aura and Incogni are aggressively capturing market share.

Strengths

  • Excellent authoritative recall in direct 'vibe check' brand queries across ChatGPT, Claude, Gemini, and AI Overviews.
  • Strong competitive positioning for 'masked phone number' and 'privacy automation' use cases, particularly within AI Overviews and Claude.
  • Effective traction with technical-leaning personas who prioritize specific functional outcomes like number masking.

Visibility Gaps

  • Total absence in high-intent financial security and credit card protection queries, ceding the conversation to established incumbents.
  • Failure to rank in broader 'best service' comparative lists, hindering acquisition of users at the top of the research funnel.
  • Underperformance among 'Privacy-First Family Guardian' personas, indicating a failure to resonate with users seeking comprehensive household security.

Competitors in AI Recommendations

  • Aura: 27 mentions
  • DeleteMe: 22 mentions
  • Incogni: 22 mentions
  • Optery: 15 mentions
  • Kanary: 10 mentions
  • Burner: 10 mentions
  • Hushed: 10 mentions
  • LifeLock: 9 mentions
  • TransUnion: 8 mentions
  • Equifax: 7 mentions
  • OneRep: 6 mentions
  • Privacy Bee: 6 mentions
  • Privacy.com: 6 mentions
  • Bitwarden: 6 mentions
  • Surfshark: 6 mentions

Categories: Cybersecurity