EchoMark

Visibility20

Vibe91

AI Visibility & Sentiment

EchoMark

EchoMark is an enterprise cybersecurity company that protects organizations from information leaks by automatically applying invisible, individualized watermarks to emails, documents, and images. Their technology enables companies to trace the source of leaks within minutes, even from screenshots or photos.

Active Monitoring

echomark.com

Cybersecurity Startups

AI Visibility Score

20/100

Low

Sentiment Score

91/100

AI Perception

Summary

EchoMark maintains a striking digital duality, achieving near-perfect dominance on Google Gemini for high-intent forensic queries while remaining completely invisible to users on ChatGPT and Claude. While the brand is a top-of-mind solution for specific challenges like invisible watermarking and tracking document leaks, it is currently failing to penetrate broader category-level discussions where legacy competitors like Proofpoint and Microsoft Purview lead.

Value Proposition

The only solution that automatically applies individualized invisible watermarks to email and documents that immediately identify the source of information leaks—enterprise-proven, silent, and imperceptible

Overview

Mission

To unlock the freedom to communicate and collaborate without sacrificing security—empowering teams to share information critical to their success while enabling companies to maintain trust and prevent damage to their organization

Products & Services

Invisible document and email watermarkingDynamic image watermarking (Chroma and Luma marks)SecureView secure link sharingLeak investigation and source tracingMicrosoft Exchange and Google Workspace integrations

Agent Breakdown

AI Platforms

How often do different AI platforms reference EchoMark?

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Conversation Analysis

Topics

What conversations is EchoMark included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend EchoMark to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Mitigating Insider Threats And Information Leaks(3 queries)

“best tools to stop people from taking photos of sensitive emails and sharing them”

1/4 platforms mentioned

ChatGPT

1.Microsoft Intune

2.Endpoint Manager

3.Outlook

4.Jamf

5.VMware Workspace ONE

+32 more

Claude

1.3M

2.Tenable Nessus

3.Qualys

4.Jamf

5.Microsoft Intune

+10 more

Gemini

1.EchoMark

2.Digify

3.Vera

4.HelpSystems

5.Microsoft Purview Information Protection

+13 more

AI Overviews

1.Fasoo

2.xSecuritas

3.Citrix Workspace

4.Digify

5.Screen Shield

+7 more

“how to track down who leaked a confidential company document”

1/4 platforms mentioned

ChatGPT

1.AWS

2.Azure

3.GCP

4.SharePoint

5.Slack

+33 more

Claude

1.Proofpoint

2.Mimecast

3.Slack

4.Teams

5.SharePoint

+7 more

Gemini

1.EchoMark

2.Digimarc

3.Mimecast

4.Proofpoint

5.Proofpoint ITM

+7 more

AI Overviews

1.LeaksID

2.Rexxfield

3.Slack

4.Teams

5.K2 Integrity

+5 more

“what's the best tech for invisible watermarking of enterprise files”

1/4 platforms mentioned

ChatGPT

1.Office

2.PDF

3.Fasoo

4.Seclore

5.Digimarc

+15 more

Claude

1.Digintel

2.Varonis

3.Proofpoint

4.Mimecast

5.Microsoft Purview Information Protection

+3 more

Gemini

1.Digimarc

2.Fasoo

3.FS-ISAC

4.Microsoft 365

5.Word

+7 more

AI Overviews

1.NYU

2.Steg.AI

3.EchoMark

4.Microsoft Exchange

5.Google Workspace

+2 more

Securing High Stakes Business Communications(1 query)

“how to share super sensitive files during an M&A deal without them getting leaked”

0/4 platforms mentioned

ChatGPT

1.Datasite

2.DatasiteOne

3.Intralinks

4.iDeals Vault

5.Firmex

+22 more

Claude

1.Intralinks

2.Merrill DataSite

3.Citrix ShareFile

4.DealRoom

5.Firmex

+5 more

Gemini

1.Dropbox

2.Google Drive

3.Intralinks

4.Datasite

5.Ansarada

+2 more

AI Overviews

1.Kiteworks

2.ShareVault

3.Clearly Acquired

4.Dealsuite

5.Keeper

+3 more

Data Security Trust & Category Evaluation(1 query)

“most trusted data loss prevention and insider threat tools right now”

0/4 platforms mentioned

ChatGPT

1.Broadcom

2.Symantec Data Loss Prevention

3.Forcepoint Data Loss Prevention

4.McAfee

5.Trellix DLP

+29 more

Claude

1.Microsoft Purview Data Loss Prevention

2.Microsoft 365

3.CrowdStrike Falcon Insight

4.Varonis Data Security Platform

5.Teramind

+6 more

Gemini

1.Broadcom

2.Symantec

3.Forcepoint

4.Microsoft Purview

5.Microsoft 365 DLP

+18 more

AI Overviews

1.Teramind

2.Forcepoint DLP

3.Symantec (Broadcom) DLP

4.Proofpoint Enterprise DLP

5.Microsoft Purview DLP

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance on Gemini with a 42% mention rate and an elite average position of 1.4.

Strength

Dominant visibility for forensic-intent queries, specifically 'how to track down who leaked a confidential company document' and 'invisible watermarking'.

Strength

Stronger resonance with the Technical Insider Threat Investigator persona compared to administrative or legal roles.

Gap

Zero visibility across ChatGPT and Claude, two of the most utilized LLMs for executive decision-making.

Gap

Complete absence from high-value 'Data Loss Prevention' (DLP) and 'Insider Threat' category evaluation queries.

Gap

Underperformance in the Corporate Compliance and Legal Officer persona, where visibility drops to just 8%.

Opportunity

Leverage the existing Gemini authority to anchor new content around 'Modern DLP' to displace legacy competitors in broader searches.

Opportunity

Target the M&A security niche where the brand showed early potential in AI Overviews but lacked consistency.

Technical Health

Site Health for AI Visibility

How well EchoMark's website is optimized for AI agent discovery and comprehension.

84/100

14 passed 4 warnings 2 issues

Audited 2/28/2026

Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO73

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title is too short (8 characters)

Expand the title to 50-60 characters with descriptive keywords.

Page has 3 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives EchoMark's communication style and personality

EchoMark communicates with confident authority backed by technical expertise, positioning itself as an innovative leader solving a critical security gap. The tone is professional and enterprise-ready while remaining accessible, avoiding overly technical jargon. There's an underlying sense of empowerment—helping organizations collaborate freely without fear. The brand balances urgency around the leak problem with reassurance about their elegant, non-disruptive solution.

Core Tone Traits

Authoritative & Expert

Speaks with confidence about complex security challenges, backed by technical innovation and industry recognition

Professional & Enterprise-Ready

Communicates in a polished, business-appropriate manner suitable for C-suite and security leadership audiences

Innovative & Forward-Thinking

Emphasizes novel technology and fresh approaches to longstanding security problems

Reassuring & Empowering

Focuses on enabling collaboration and trust rather than fear-based security messaging

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of EchoMark

Digimarc15 mentions

Splunk13 mentions

Proofpoint12 mentions

Code4211 mentions

Microsoft Purview10 mentions

Mimecast10 mentions

Forcepoint DLP9 mentions

Broadcom9 mentions

Netskope9 mentions

Varonis9 mentions

EchoMark7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Confide | Your Confidential Messenger

https://getconfide.com/

Referenced in 1 query

Review

Enable screen capture protection in Azure Virtual Desktop

https://learn.microsoft.com/en-us/azure/virtual-desktop/screen-capture-protection

Referenced in 1 query

Review

Privacy & Screen Protectors | Privacy & Protection | 3M US

https://www.3m.com/3M/en_US/privacy-screen-protectors-us/

Referenced in 1 query

Review

App Protection features | Citrix Workspace™ app

https://docs.citrix.com/en-us/citrix-workspace-app/app-protection/features.html

Referenced in 1 query

Pitch Story

xSecuritas: Screen Watermark Solution Enterprise for Data ...

https://www.xsecuritas.com/

Referenced in 2 queries

Review

How Do You Protect Sensitive Data Shared on Screens?

https://medium.com/@fasooblog/how-do-you-protect-sensitive-data-shared-on-screens-a3df776a133a

Referenced in 1 query

Review

Capture Prevention | Screen Security Use Case - Fasoo

https://en.fasoo.com/case-studies/ip-protection-from-screenshots-phone-cameras-and-printouts/

Referenced in 1 query

Review

Shop Privacy Screen Protectors for Private Viewing - ZAGG

https://www.zagg.com/screen-protector/types/privacy-screen-protector/

Referenced in 1 query

Review

Screen Shield with screenshot protection - Digify Help Center

https://help.digify.com/en/articles/2820319-screen-shield-with-screenshot-protection

Referenced in 1 query

Review

STOP Visual Hacking! Targus Privacy Screen Review | The ...

https://www.youtube.com/watch?v=B16CUGcwVZk

Referenced in 1 query

Pitch Story

How to Manage Confidentiality in Your M&A Sale Process

https://www.pcecompanies.com/resources/managing-confidentiality-ma-sale

Referenced in 1 query

Review

Data Room Security: Protect Your Sensitive Documents

https://dataroomreviews.org/data-room-security/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use EchoMark's resources to help users.

Dominate AI Training Data Through Technical PR

Address EchoMark's 0% mention rate on ChatGPT and Claude by executing an aggressive technical PR and backlink strategy targeting high-authority publications that feed AI training datasets. This includes securing features in cybersecurity publications like Dark Reading, SC Magazine, and Krebs on Security, while amplifying coverage through strategic social media campaigns that drive engagement and shares—signals that increase content authority for AI crawlers.

Why Invisible Watermarks Are the Missing Layer in Enterprise Data Loss Prevention

The Hidden Cost of Information Leaks: A CISO's Guide to Quantifying Insider Risk

How EchoMark Traced a Confidential M&A Leak in Under 4 Minutes

Screenshot Leaks Are Unstoppable—Until Now: The Technology Behind Forensic Watermarking

5 Security Gaps Your DLP Solution Isn't Addressing

Position EchoMark in DLP Category Comparisons

Combat the perception gap where legacy players like Proofpoint and Microsoft Purview dominate 'most trusted tool' queries by creating authoritative category comparison content. Develop comprehensive comparison guides and thought leadership pieces that explicitly position EchoMark's forensic watermarking alongside traditional DLP solutions, then distribute through LinkedIn and industry forums where security professionals research solutions.

EchoMark vs. Traditional DLP: Why Prevention-Only Approaches Leave You Vulnerable

The Complete Guide to Choosing Between Forensic Watermarking and Conventional DLP

What Proofpoint and Microsoft Purview Can't Do: The Case for Leak Traceability

Beyond Blocking: How Modern Security Teams Are Adding Forensic Layers to DLP

DLP Buyer's Checklist: 10 Questions to Ask About Post-Leak Investigation Capabilities

Reframe Messaging for Risk-Averse CISOs

Address the 17% CISO visibility gap by optimizing technical documentation and content specifically for the Risk-Averse CISO persona. Shift messaging from feature-specific language to holistic risk-mitigation narratives that emphasize board-level concerns, compliance requirements, and enterprise-wide protection—distributed through CISO-focused channels and executive social media engagement.

How to Present Information Leak Prevention to Your Board in 5 Minutes

The CISO's Risk Framework: Evaluating Forensic Watermarking as Enterprise Insurance

Compliance Without Complexity: Meeting SEC Disclosure Requirements with Leak Traceability

Why Risk-Averse Security Leaders Are Adding Invisible Watermarks to Their Stack

From Incident Response to Incident Prevention: A Holistic Approach to Insider Threats

Establish AI Dominance in M&A Security Niche

Capitalize on EchoMark's #1 Gemini ranking for M&A queries by doubling down on M&A security and secure business communication content clusters. Create comprehensive resources targeting private equity firms, investment banks, and corporate development teams—amplifying through targeted social campaigns and industry-specific hashtags to cement category ownership in this high-growth, low-competition niche.

Protecting Deal Flow: Why M&A Teams Are Adopting Invisible Document Watermarks

The $50 Million Leak: How Information Security Failures Destroy M&A Valuations

Secure Data Rooms Aren't Enough: Adding Forensic Traceability to Your M&A Process

What Private Equity Firms Need to Know About Information Leak Prevention

Due Diligence Security: Preventing Leaks During the Most Vulnerable Phase of Any Deal

Content Engineering

Recommended Actions

Execute an aggressive technical PR and backlink strategy targeting the datasets that feed OpenAI and Anthropic.

EchoMark's 0% mention rate on ChatGPT and Claude represents a massive blind spot that prevents the brand from being considered during the early research phases of the buyer journey.

Impact: High

Develop and publish authoritative 'Category Comparison' content that positions EchoMark alongside Proofpoint and Microsoft Purview.

Despite having better forensic tech, EchoMark is losing to legacy players in 'most trusted tool' queries because AI models do not yet associate the brand with the broader DLP category.

Impact: High

Optimize technical documentation and whitepapers for 'the Risk-Averse CISO' persona specifically.

With only 17% visibility for CISOs, the brand's messaging is perceived as too 'feature-specific' and needs to be reframed as a holistic risk-mitigation solution.

Impact: Medium

Double down on 'M&A security' and 'Secure Business Communication' content clusters.

EchoMark secured a #1 spot on Gemini for M&A queries, indicating this is a high-growth, low-competition niche where the brand can quickly establish total AI dominance.

Impact: Medium

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