Grade

Visibility18

Vibe50

Businesses/Financial Technology (FinTech)/Grade

AI Visibility & Sentiment

Grade

Grade is a Y Combinator-backed fintech platform that simplifies creator and contractor payments globally. The platform enables businesses to track performance, manage payouts to 190+ countries, and handle tax compliance with a single wallet and invoice system.

Active Monitoring

usegrade.com

Financial Technology (FinTech)YC25-26

AI Visibility Score

18/100

Invisible

Sentiment Score

50/100

AI Perception

Summary

Grade is currently being overshadowed by legacy incumbents like Tipalti and Wise, remaining entirely invisible to Claude while struggling to penetrate the crucial Creator Agency Founder segment. While a 42% mention rate on ChatGPT shows a pulse within the AI ecosystem, the brand's failure to capture high-intent tax compliance and automated payout queries represents a significant loss of market share to more aggressive competitors like Lumanu.

Value Proposition

Pay all your creators and contractors worldwide with one click using just their email—no setup required for creators, automated invoicing, and consolidated billing for finance teams.

Overview

Mission

Built for teams that hate manual payouts—simplifying creator and contractor payments from tracking to payment.

Products & Services

Global creator and contractor payout platformPerformance-based payment tracking and automationTax compliance and invoice managementMulti-currency wallet systemBulk payout processing

Agent Breakdown

AI Platforms

How often do different AI platforms reference Grade?

Loading explorer...

Conversation Analysis

Topics

What conversations is Grade included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Grade to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Creator & Influencer Payout Management(3 queries)

“how to automate paying 50+ influencers for a ugc campaign”

1/4 platforms mentioned

ChatGPT

1.PayPal Payouts

2.Stripe Connect

3.Stripe Treasury

4.Tipalti

5.Payoneer Mass Payouts

+18 more

Claude

1.Stripe Connect

2.Paypal

3.Wise for Business

4.Billo

5.Creator.co

+5 more

Gemini

1.Shopify

2.Magento

3.GRIN

4.Aspire

5.Captiv8

+11 more

AI Overviews

1.Lumanu

2.Trolley

3.Tipalti

4.Influencer Hero

5.Grin

+3 more

“best workflow for tracking and paying creators based on how their videos perform”

2/4 platforms mentioned

ChatGPT

1.Lumanu

2.Aspire

3.Creator.co

4.Tipalti

5.Deel

+21 more

Claude

1.Integromat

2.Make.com

3.Notion

4.Tipalti

5.Zapier

+1 more

Gemini

1.Shopify

2.Everflow

3.Impact

4.Notion

5.Zapier

+7 more

AI Overviews

1.Modash

2.HypeAuditor

3.Sprinklr

4.Influencity

5.Impact

+1 more

“set up a system to pay international creators with just their email”

1/4 platforms mentioned

ChatGPT

1.Tipalti

2.Lumanu

3.Deel

4.PayPal Payouts

5.Payoneer

+11 more

Claude

1.Wise

2.TransferWise

3.Zapier

4.Notion

5.Slack

+2 more

Gemini

1.Lumanu

2.Trolley

3.Payment Rails

4.Tipalti

5.Wise for Business

+5 more

AI Overviews

1.Wise

2.Wise Business

3.PayPal Payouts

4.Deel

5.Rise

Global Compliance & Finance Operations(1 query)

“help me manage tax compliance and 1099s for a huge pool of international freelancers”

1/4 platforms mentioned

ChatGPT

1.Tipalti

2.Deel Contractors

3.Remote

4.Papaya

5.Tax1099

+20 more

Claude

1.Guidepoint

2.Upwork

3.Fiverr

4.Deel

5.Rippling

+13 more

Gemini

1.Deel

2.Tipalti

3.Remote

4.Papaya Global

5.bill.com

+5 more

AI Overviews

1.Tipalti

2.Deel

3.Remote

4.Thera

Payout Platform Trust & Comparison(1 query)

“most trusted payout platforms for the creator economy right now”

1/4 platforms mentioned

ChatGPT

1.Stripe Connect

2.PayPal Payouts

3.Hyperwallet

4.PayPal

5.Tipalti

+23 more

Claude

1.Stripe Connect

2.Stripe

3.PayPal

4.Wise

5.TransferWise

+8 more

Gemini

1.Stripe

2.Stripe Connect

3.PayPal

4.PayPal Me

5.Tipalti

+7 more

AI Overviews

1.Lumanu

2.Stripe Connect

3.Wise

4.Tipalti

5.NetSuite

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured a 42% mention rate on ChatGPT, indicating some baseline awareness within the most popular LLM.

Strength

Achieved 33% visibility with the High-Growth Performance Marketing Manager persona, showing early resonance with operational users.

Strength

Maintains a moderate presence in Google AI Overviews at 33%, providing a foundation for search-based AI discovery.

Gap

Total absence from Claude (0% mention rate), a critical platform for sophisticated business and finance-related analysis.

Gap

Severely underperforming with Creator Agency Founders (17%), allowing Lumanu to dominate the niche with a superior 3.2 average position.

Gap

Neutral sentiment across all platforms suggests a lack of distinctive brand authority compared to the 'trusted' status of competitors like Wise and Stripe.

Opportunity

Capitalize on the 'tax compliance and 1099' gap where Finance Directors currently lack Grade-specific recommendations.

Opportunity

Leverage ChatGPT's current receptivity to position Grade as the primary 'workflow' alternative to Zapier-heavy manual processes.

Opportunity

Disrupt the 'most trusted platform' comparisons by seeding data-backed evidence of reliability to shift sentiment from neutral to positive.

Technical Health

Site Health for AI Visibility

How well Grade's website is optimized for AI agent discovery and comprehension.

90/100

19 passed 2 warnings 1 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality47

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Few internal links on this page

Add more internal links to related pages on your site.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Grade's communication style and personality

Grade communicates with a direct, no-nonsense tone that speaks to busy professionals who value efficiency over fluff. The voice is confident and knowledgeable about the pain points of managing creator payments, using relatable scenarios and real numbers to build credibility. There's a startup energy—conversational yet professional—that makes complex financial operations feel approachable. The brand avoids corporate jargon in favor of clear, practical language that resonates with growth-minded teams.

Core Tone Traits

Direct & Practical

Gets straight to the point with actionable insights and clear value propositions

Confident & Knowledgeable

Speaks with authority on creator payments and contractor management based on real experience

Approachable & Conversational

Uses casual language and relatable examples without being unprofessional

Solution-Oriented

Focuses on solving problems rather than dwelling on pain points

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Grade

Tipalti29 mentions

Wise27 mentions

Deel24 mentions

Stripe Connect22 mentions

Zapier20 mentions

Paypal18 mentions

Lumanu17 mentions

PayPal Payouts15 mentions

Payoneer13 mentions

QuickBooks12 mentions

Grade1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Top 5 Influencer Payout Platforms for 2026: Comparison Guide

https://www.lumanu.com/blog/top-5-payment-api-solutions-for-influencer-affiliate-platforms-the-complete-2026-guide

Referenced in 3 queries

Review

5 Influencer Payment Platforms to Consider For Scale ...

https://www.meltwater.com/en/blog/influencer-payment-platforms

Referenced in 3 queries

Review

How to Manage Influencer Payments - Lumanu

https://www.lumanu.com/blog/best-platform-for-influencer-payments-lumanu

Referenced in 2 queries

Review

Top 10 Influencer Payment Platforms

https://www.influencer-hero.com/blogs/top-influencer-payment-platforms

Referenced in 1 query

Review

25 Best Influencer Payment Tools for Stress-Free Payouts

https://hypeauditor.com/blog/25-best-influencer-payment-tools-for-easy-reliable-and-on-time-payouts/

Referenced in 2 queries

Review

Influencer Payment Guide: How Much to Pay Influencers in 2025

https://tipalti.com/resources/learn/influencer-payments/

Referenced in 2 queries

Review

Automate Influencer Payments | Scale with Lumanu

https://www.lumanu.com/blog/how-to-automate-influencer-payments-at-scale

Referenced in 1 query

Review

14 Best Influencer Payment Platforms for Brand Managers

https://www.medianug.com/blog/14-best-influencer-payment-platforms-for-brand-managers

Referenced in 1 query

Review

How To Pay Influencers - An Ultimate Guide for 2025 - Collabstr

https://collabstr.com/blog/how-to-pay-influencers

Referenced in 1 query

Review

1099 for Foreign Contractors: When It's Not Required - Tipalti

https://tipalti.com/blog/1099-for-foreign-contractors/

Referenced in 1 query

Review

International Contractor Payout Compliance: A 5‑Step Guide

https://trolley.com/learning-center/international-tax-contractor-compliance-101/

Referenced in 1 query

Review

1099 for foreign contractors: Guide for US companies - Multiplier

https://www.usemultiplier.com/contractor-management/1099-for-foreign-contractors

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a Claude-specific data saturation strategy.

With 0% visibility on Claude, Grade is missing from the primary tool used by technical finance leaders for vendor evaluation. Developing authoritative white papers and technical documentation is essential for index inclusion.

Impact: High

Aggressively target the 'Creator Agency Founder' persona with workflow-specific content.

This persona represents your lowest visibility (17%). Creating content that solves the '50+ influencer payout' bottleneck will directly challenge Lumanu's dominance in this query set.

Impact: High

Develop comprehensive 'AI-ready' guides on 1099 and global tax compliance.

Finance Directors (25% visibility) are querying for compliance solutions. By owning the narrative around tax automation, Grade can capture high-intent traffic currently diverted to Deel and Tipalti.

Impact: Medium

Optimize for 'Trust and Comparison' queries to move sentiment beyond 'Neutral'.

Competitors like Wise and Stripe are winning on 'trust' keywords. Grade must publish comparative benchmarks and third-party validation to influence the AI's assessment of brand authority.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Backing