What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Hex Security

Visibility0

Vibe75

Businesses/Cybersecurity/Hex Security

AI Visibility & Sentiment

Hex Security

Hex Security provides autonomous AI-powered penetration testing agents that continuously scan web applications, APIs, and infrastructure for vulnerabilities. Unlike traditional annual security audits, their platform delivers ongoing security assessment at the speed of modern development cycles.

Active Monitoring

hex.co

Cybersecurity YC25-26

AI Visibility Score

0/100

Invisible

Sentiment Score

75/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hex Security today.

Hex Security is currently absent from the critical AI-driven conversations shaping modern DevSecOps and autonomous vulnerability management. While the brand maintains a baseline presence in direct search queries, it is failing to capture the narrative in high-intent industry discussions where competitors like Snyk and HackerOne dominate the AI-generated recommendations.

Working in your favor

Brand recognition is established at a foundational level, as evidenced by consistent identification in direct brand-specific queries across all major AI platforms.

Gaps to close

Total absence in 'autonomous AI pentesting' and 'CI/CD pipeline automation' query clusters, which are currently monopolized by incumbents like Snyk and SonarQube.

Failure to position the brand as a solution for the cloud-native startup persona, leaving a void where competitors are actively capturing early-stage security stack decisions.

Opportunities

Pivot content strategy toward the 'autonomous pentesting' and 'DevSecOps integration' search intent to interrupt the current competitive dominance.

Create high-authority content that addresses the specific pain points of CISOs in fintech who are currently researching modern security vendor alternatives.

Highest-Impact Actions

Produce an authoritative whitepaper titled 'The Evolution of Pentesting: Why Autonomous Agents Outperform Traditional Services in CI/CD'.

Directly targets the high-intent query cluster for 'autonomous pentesting' where Hex Security is currently missing while competitors capture all recommendations.

Develop a 'Security Stack Architect' content series tailored to cloud-native startups.

Positioning Hex Security as a primary component in modern cloud-native infrastructures addresses a critical gap in the 'Infrastructure & Monitoring Planning' search intent.

Publish a series of comparative 'Vendor Analysis' articles benchmarking Hex Security against HackerOne and Snyk.

Capitalizes on users actively seeking alternatives to traditional pentest services, allowing Hex to be surfaced when users compare options.

Value Proposition

Continuous, autonomous AI-driven security testing that finds vulnerabilities in real-time rather than through expensive, infrequent annual penetration tests.

Overview

Mission

Security at the speed of development.

Products & Services

Autonomous AI penetration testing agentsWeb application vulnerability scanningAPI security testingInfrastructure security assessmentContinuous security monitoring

Current State

Visibility Landscape

A high-level view of how Hex Security performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	94	91	97
“What do you know about Hex Security? What do they do and what's their reputation?”	#1	#2	#3	#1
Core4q Product/service category queries	0	0	0	0
“how to automate pentesting in my ci cd pipeline”	No	No	No	No
“recommend an autonomous ai pentesting agent for my web apps”	No	No	No	No
“what are the best alternatives to traditional pentest services like hackerone or cobalt”	No	No	No	No
“best ways to get continuous security testing without waiting for manual audits”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“help me build a security stack for a cloud native startup that includes continuous monitoring”	No	No	No	No

“What do you know about Hex Security? What do they do and what's their reputation?”

“how to automate pentesting in my ci cd pipeline”

“recommend an autonomous ai pentesting agent for my web apps”

“what are the best alternatives to traditional pentest services like hackerone or cobalt”

“best ways to get continuous security testing without waiting for manual audits”

“help me build a security stack for a cloud native startup that includes continuous monitoring”

Competitive Landscape

OWASP ZAP

27 mentions

Snyk

25 mentions

Trivy

21 mentions

SonarQube

15 mentions

Checkov

15 mentions

Semgrep

14 mentions

Jenkins

14 mentions

HackerOne

14 mentions

Checkmarx

13 mentions

OWASP Dependency-Check

12 mentions

Hex Security

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hex Security's AI visibility.

Key Findings

Strength

Brand recognition is established at a foundational level, as evidenced by consistent identification in direct brand-specific queries across all major AI platforms.

Gap

Total absence in 'autonomous AI pentesting' and 'CI/CD pipeline automation' query clusters, which are currently monopolized by incumbents like Snyk and SonarQube.

Gap

Failure to position the brand as a solution for the cloud-native startup persona, leaving a void where competitors are actively capturing early-stage security stack decisions.

Recommended Actions

Produce an authoritative whitepaper titled 'The Evolution of Pentesting: Why Autonomous Agents Outperform Traditional Services in CI/CD'.

Directly targets the high-intent query cluster for 'autonomous pentesting' where Hex Security is currently missing while competitors capture all recommendations.

Develop a 'Security Stack Architect' content series tailored to cloud-native startups.

Positioning Hex Security as a primary component in modern cloud-native infrastructures addresses a critical gap in the 'Infrastructure & Monitoring Planning' search intent.

Publish a series of comparative 'Vendor Analysis' articles benchmarking Hex Security against HackerOne and Snyk.

Capitalizes on users actively seeking alternatives to traditional pentest services, allowing Hex to be surfaced when users compare options.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

DevSecOps Integration & Speed(2 queries)

“how to automate pentesting in my ci cd pipeline”

0/4 platforms mentioned

Core

ChatGPT

1.Semgrep

2.SonarQube

3.SonarCloud

4.OWASP Dependency-Check

5.Snyk

+10 more

Claude

1.OWASP ZAP

2.Burp Suite (Burp Suite Enterprise)

3.Jit

4.SonarQube

5.Trivy

+2 more

Gemini

1.SonarQube

2.Checkmarx

3.Semgrep

4.Kiuwan

5.Snyk

+12 more

AI Overviews

1.SonarQube

2.Semgrep

3.Checkmarx

4.GitGuardian

5.GitHub

+10 more

“best ways to get continuous security testing without waiting for manual audits”

0/4 platforms mentioned

Core

The Automation-Obsessed DevSecOps Lead · DevSecOps Lead

ChatGPT

1.GitHub Actions

2.GitLab CI

3.Jenkins

4.Terraform

5.OPA Gatekeeper

+7 more

Claude

1.Semgrep

2.GitHub (CodeQL)

3.SonarQube

4.Jenkins

5.ZAP

+5 more

Gemini

1.SonarQube

2.OWASP ZAP

3.Acunetix

4.Snyk (Snyk IaC)

5.OWASP Dependency-Check

+6 more

AI Overviews

1.GitHub Actions

2.Jenkins

3.Azure DevOps

4.Astra Security

5.Sprocket Security

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Penetration Testing into Your CI/CD Pipeline: A DevSecOps Guide - OnSecurity

onsecurity.io

Hex Security

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Hex Security

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.