Proximitty is a Y Combinator-backed fintech company that builds autonomous AI agents for loan collections and servicing. Their platform enables financial institutions to deploy browser and voice AI agents that handle collections across multiple channels without requiring engineering resources.
The world's first autonomous collections and servicing team - AI agents that handle end-to-end loan collections across voice, SMS, and email with built-in compliance monitoring, requiring no engineering resources to deploy.
AI Visibility Score
Proximitty has an AI visibility score of 12/100, rated as invisible. This score reflects how often and how prominently Proximitty appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Proximitty is a ghost in the strategic FinTech landscape, failing to capture the attention of high-level risk and credit union executives who are currently being directed toward legacy giants like Fiserv and FIS. While the brand shows a surprising spark of influence with ROI-focused VPs on Claude, it remains completely excluded from the critical search-based AI Overviews that drive top-of-funnel discovery. To move from a niche mention to a market leader, Proximitty must bridge the massive gap between its technical capabilities and its visibility as a trusted enterprise alternative.
Strengths
- Significant resonance within the Claude ecosystem, achieving a 25% mention rate and a strong average position of 7.0.
- Effective penetration of the 'ROI-Focused VP of Collections' persona, where the brand achieves a 50% mention rate.
- Perfect performance on brand-specific vibe checks, maintaining #1 rankings across ChatGPT, Claude, and AI Overviews when searched by name.
Visibility Gaps
- Total invisibility for 'Risk-Averse Chief Risk Officers' and 'Credit Union COOs,' leaving the most senior decision-making segments to competitors.
- Zero presence in Google AI Overviews across all tested FinTech queries, a critical failure for capturing organic intent.
- Failure to be identified as a viable alternative to legacy systems like Latitude or Genesys, where C&R Software and TrueAccord are currently dominating the narrative.
Competitors in AI Recommendations
- TrueAccord: 17 mentions
- Fiserv: 12 mentions
- Genesys: 11 mentions
- FIS: 11 mentions
- Katabat: 10 mentions
- C&R Software: 10 mentions
- FICO Debt Manager: 9 mentions
- Twilio: 8 mentions
- Five9: 8 mentions
- Experian: 8 mentions
- MuleSoft: 8 mentions
- TransUnion: 7 mentions
- CallMiner: 7 mentions
- Observe.AI: 7 mentions
- Symitar: 7 mentions
Categories: Financial Technology (FinTech)
Tags: YC25-26
