What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Proximitty

Visibility16

Vibe90

Businesses/Financial Technology (FinTech)/Proximitty

AI Visibility & Sentiment

Proximitty

Proximitty is a Y Combinator-backed fintech company that builds autonomous AI agents for loan collections and servicing. Their platform enables financial institutions to deploy browser and voice AI agents that handle collections across multiple channels without requiring engineering resources.

Active Monitoring

proximitty.ai

Financial Technology (FinTech)YC25-26

AI Visibility Score

16/100

Invisible

Sentiment Score

90/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Proximitty today.

Proximitty is a ghost in the strategic FinTech landscape, failing to capture the attention of high-level risk and credit union executives who are currently being directed toward legacy giants like Fiserv and FIS. While the brand shows a surprising spark of influence with ROI-focused VPs on Claude, it remains completely excluded from the critical search-based AI Overviews that drive top-of-funnel discovery. To move from a niche mention to a market leader, Proximitty must bridge the massive gap between its technical capabilities and its visibility as a trusted enterprise alternative.

Working in your favor

Significant resonance within the Claude ecosystem, achieving a 25% mention rate and a strong average position of 7.0.

Effective penetration of the 'ROI-Focused VP of Collections' persona, where the brand achieves a 50% mention rate.

Perfect performance on brand-specific vibe checks, maintaining #1 rankings across ChatGPT, Claude, and AI Overviews when searched by name.

Gaps to close

Total invisibility for 'Risk-Averse Chief Risk Officers' and 'Credit Union COOs,' leaving the most senior decision-making segments to competitors.

Zero presence in Google AI Overviews across all tested FinTech queries, a critical failure for capturing organic intent.

Failure to be identified as a viable alternative to legacy systems like Latitude or Genesys, where C&R Software and TrueAccord are currently dominating the narrative.

Opportunities

Exploit the high affinity Claude shows for Proximitty’s 'omni-channel debt recovery' capabilities to dominate technical AI agent queries.

Target the 'Resource-Constrained' segment by producing content focused on automation without headcount increases, a query where the brand is currently missing.

Aggressively position as a compliance-first solution to break into the 'Chief Risk Officer' persona results.

Highest-Impact Actions

Deploy a technical SEO campaign specifically targeting AI Overviews through structured data and 'what is' style entity definitions.

With 0% visibility in AI Overviews, Proximitty is losing the battle for search-integrated AI recommendations to TrueAccord and FIS.

Produce and distribute high-authority whitepapers focused on AI-driven compliance and QA for banking communications.

The brand is currently ignored by Risk-Averse CROs; addressing compliance is the only way to enter their AI-generated recommendation set.

Create 'Proximitty vs. Latitude' and 'Modernizing Legacy Collections' comparison landing pages.

LLMs are currently failing to recommend Proximitty as an alternative to legacy systems, likely due to a lack of explicit comparative data in their training sets.

Value Proposition

The world's first autonomous collections and servicing team - AI agents that handle end-to-end loan collections across voice, SMS, and email with built-in compliance monitoring, requiring no engineering resources to deploy.

Overview

Mission

Building the foundation first — an enterprise system of record designed from day one to power agents that actually deliver measurable results to a bank's P&L.

Products & Services

Right Party Contact Agent - finds best way to reach borrowers using 50+ data sourcesCollections Agent - omni-channel AI agent for personalized debt collectionCompliance & QA Agent - monitors communications for regulatory complianceUnified Lending Data Layer - centralized borrower context across systemsBrowser Automation Agents - no-code workflow automation for servicing tasks

Current State

Visibility Landscape

A high-level view of how Proximitty performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	97
“What do you know about Proximitty? What do they do and what's their reputation?”	#1	#1	Yes	#1
Core4q Product/service category queries	47	62	30	0
“best way to automate loan collections without hiring more engineers”	#2	#6	#6	No
“best tools for finding updated contact info for delinquent borrowers, specific brands please”	No	#10	No	No
“best compliance and qa agents for monitoring bank communications”	No	No	No	No
“how to use AI agents for omni-channel debt recovery”	—	#5	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“modern alternatives to legacy systems like Latitude by Genesys or C&R Software”	No	No	No	No

“What do you know about Proximitty? What do they do and what's their reputation?”

Yes

“best way to automate loan collections without hiring more engineers”

“best tools for finding updated contact info for delinquent borrowers, specific brands please”

#10

“best compliance and qa agents for monitoring bank communications”

“how to use AI agents for omni-channel debt recovery”

—

“modern alternatives to legacy systems like Latitude by Genesys or C&R Software”

Competitive Landscape

TrueAccord

17 mentions

Fiserv

12 mentions

Genesys

11 mentions

FIS

11 mentions

Katabat

10 mentions

C&R Software

10 mentions

FICO Debt Manager

9 mentions

Twilio

8 mentions

Five9

8 mentions

Experian

8 mentions

Proximitty

6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Proximitty's AI visibility.

Key Findings

Strength

Significant resonance within the Claude ecosystem, achieving a 25% mention rate and a strong average position of 7.0.

Strength

Effective penetration of the 'ROI-Focused VP of Collections' persona, where the brand achieves a 50% mention rate.

Strength

Perfect performance on brand-specific vibe checks, maintaining #1 rankings across ChatGPT, Claude, and AI Overviews when searched by name.

Recommended Actions

Deploy a technical SEO campaign specifically targeting AI Overviews through structured data and 'what is' style entity definitions.

With 0% visibility in AI Overviews, Proximitty is losing the battle for search-integrated AI recommendations to TrueAccord and FIS.

Produce and distribute high-authority whitepapers focused on AI-driven compliance and QA for banking communications.

The brand is currently ignored by Risk-Averse CROs; addressing compliance is the only way to enter their AI-generated recommendation set.

Create 'Proximitty vs. Latitude' and 'Modernizing Legacy Collections' comparison landing pages.

LLMs are currently failing to recommend Proximitty as an alternative to legacy systems, likely due to a lack of explicit comparative data in their training sets.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automating Collections & Operations(2 queries)

“best way to automate loan collections without hiring more engineers”

0/4 platforms mentioned

Core

ChatGPT

1.TrueAccord

2.Katabat

3.CollectAI

4.Tillo

5.LoanPro

+24 more

Claude

1.Zapier

2.Make.com

3.Airtable

4.Stripe Billing

5.Chargebee

+10 more

Gemini

1.TrueAccord

2.InDebted

3.Receiv

4.Zapier

5.Make

+13 more

AI Overviews

1.Aktos

2.Clappia

3.HighRadius

4.SmartAction

5.Floatbot.AI

+10 more

“how to use AI agents for omni-channel debt recovery”

0/3 platforms mentioned

Core

The Risk-Averse Chief Risk Officer · Chief Risk Officer (CRO)

Claude

1.Nuance

2.NICE CXone

3.Genesys Cloud

4.Rasa

5.Google DialogFlow

Gemini

1.Skit.ai

2.Digital Recovery Assistant

3.Cresta

4.Real-time Intelligence

5.Qualco

+5 more

AI Overviews

1.Beam AI

2.floatbot.ai

3.Colektia

4.Vodex

5.Creovai

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Debt Collection Software: 2026 Guide - HES FinTech

hesfintech.com

Proximitty

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Proximitty

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.