Zeplin

Visibility54

Vibe99

AI Visibility & Sentiment

Zeplin

Zeplin is a design delivery platform that bridges the gap between designers and developers by providing clear, structured design specifications. It helps teams organize, document, and hand off designs from tools like Figma with clarity and confidence.

Active Monitoring

zeplin.io

Software Startups

AI Visibility Score

54/100

Moderate

Sentiment Score

99/100

AI Perception

Summary

Zeplin dominates the Enterprise Design Ops strategist persona with a commanding 82% mention rate, yet it is critically invisible in the high-stakes conversation around design system documentation and management. While the brand maintains a definitive presence in design-to-development handoff queries on Gemini and Claude, it is currently ceding the 'tech stack optimization' narrative to competitors like Figma and Storybook.

Value Proposition

While design tools are made for designing, Zeplin is purpose-built for clear, structured delivery—giving developers the clarity, structure, and confidence they need to implement designs accurately

Overview

Mission

Design delivery is a phase of its own and deserves its own space—outside the canvas

Products & Services

Design handoff and delivery platformDesign documentation toolsDesign system managementVersion control for designsDeveloper-ready design specs

Agent Breakdown

AI Platforms

How often do different AI platforms reference Zeplin?

Loading explorer...

Conversation Analysis

Topics

What conversations is Zeplin included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Zeplin to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Design To Development Handoff Efficiency(3 queries)

“how to make design handoff smoother for engineers so they stop asking for hex codes and margins”

4/4 platforms mentioned

ChatGPT

1.Figma

2.Figma Tokens

3.Sketch

4.Zeplin

5.Storybook

+18 more

Claude

1.Figma

2.Storybook

3.Zeplin

4.Tokens Studio for Figma

5.Tailwind

+2 more

Gemini

1.Figma

2.Zeplin

3.Sketch

4.Adobe XD

5.Avocode

+3 more

AI Overviews

1.Bit.dev

2.Figma

3.Specs

4.Redlines

5.Zeplin

+2 more

“tips for handing off figma files to developers without them getting lost in the canvas”

2/4 platforms mentioned

ChatGPT

1.Figma

2.Storybook

3.Style Dictionary

4.GitHub Action

5.Zeroheight

6.Zeplin

+3 more

Claude

1.Figma

2.Figma Dev Mode

3.Tailwind

4.Git

5.Tokens Studio for Figma

+6 more

Gemini

1.Figma

2.Notion

3.Zeplin

4.Avocode

5.Storybook

AI Overviews

1.Figma

2.Jira

3.Dev Mode

“best way to give devs CSS and assets from a design file automatically”

2/4 platforms mentioned

ChatGPT

1.Figma

2.Style Dictionary

3.Tailwind

4.Storybook

5.Git

8.Zeplin

+9 more

Claude

1.Figma

2.Figma to Code

3.Builder.io

4.Visual Copilot

5.React

+11 more

Gemini

1.Storybook

2.Figma

3.Anima

4.Locofy.ai

5.TeleportHQ

+8 more

AI Overviews

1.Figma Dev Mode

2.Adobe XD

3.Sketch

4.Zeplin

5.Avocode

+6 more

Design System Management And Documentation(1 query)

“how to document a design system so developers actually use it and stay updated”

0/4 platforms mentioned

ChatGPT

1.Storybook

2.Renovate

3.CodeSandbox

4.Slack

5.Chromatic

+23 more

Claude

1.Confluence

2.Storybook

3.Chromatic

4.Zeroheight

5.React

+7 more

Gemini

1.Storybook

2.React

3.Vue

4.Angular

5.TypeDoc

+18 more

AI Overviews

1.Storybook

2.Zeroheight

3.Slack

4.Teams

Product Team Workflow Optimization(1 query)

“build a tech stack for a product team to speed up frontend development and asset delivery”

0/4 platforms mentioned

ChatGPT

1.TypeScript

2.React

3.Next.js

4.Astro

5.SvelteKit

+61 more

Claude

1.Next.js

2.Vite

3.Webpack

4.TypeScript

5.Storybook

+34 more

Gemini

1.React

2.Vue.js

3.Angular

4.Redux

5.Redux Toolkit

+22 more

AI Overviews

1.Next.js

2.Remix

3.TypeScript

4.Vite

5.Syncfusion

+11 more

Handoff Platform Evaluation & Trust(1 query)

“best design handoff and delivery platforms for developers in 2026”

3/4 platforms mentioned

ChatGPT

1.Figma

2.Storybook

3.Chromatic

4.Zeplin

5.Zeroheight

+20 more

Claude

1.Figma

2.Storybook

3.Zeroheight

4.Penpot

5.Supernova

+6 more

Gemini

1.Figma

2.Zeplin

3.Sketch

4.Adobe XD

5.Jira

+5 more

AI Overviews

1.Figma

2.GitHub

3.GitLab

4.VS Code

5.Zeplin

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional visibility and rank (#1 to #3) on Gemini and Claude for specific design-to-development handoff efficiency queries.

Strength

High authority among Enterprise Design Ops Strategists, achieving an 82% mention rate with positive sentiment.

Strength

Strong brand recognition in 'vibe check' queries, securing the #1 position across all tested AI platforms.

Gap

Total absence from 'Design System Management and Documentation' queries, where it failed to be mentioned or ranked poorly at #11.

Gap

Zero visibility in 'Product Team Workflow Optimization' and tech stack construction queries, a critical entry point for new enterprise accounts.

Gap

Inconsistent sentiment and lower ranking (avg pos 7.3) on ChatGPT despite a high mention rate.

Opportunity

Leverage existing positive sentiment on Gemini and Claude to bridge the gap into the 'design system' vertical through technical documentation-focused content.

Opportunity

Improve the 50% mention rate among Handoff-Focused Lead Developers by emphasizing automated CSS and asset extraction in technical forums.

Opportunity

Capture the 'Efficiency-Driven Product Manager' persona by positioning Zeplin as a speed-to-market tool rather than just a handoff utility.

Technical Health

Site Health for AI Visibility

How well Zeplin's website is optimized for AI agent discovery and comprehension.

86/100

15 passed 2 warnings 2 issues

Audited 2/27/2026

Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO78

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

No robots.txt file found

Create a robots.txt file at your domain root. Optional but recommended.

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description is too short (32 characters)

Expand the description to 150-160 characters with a clear value proposition.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Zeplin's communication style and personality

Zeplin communicates with a clear, empathetic voice that deeply understands the frustrations of both designers and developers. The brand is confident and direct about the problems it solves, using relatable language that resonates with technical teams. There's a human touch evident in their CEO letter approach, balancing professionalism with approachability. They avoid jargon while speaking authentically to their audience's pain points.

Core Tone Traits

Empathetic & Understanding

Deeply relates to the frustrations developers face with unclear design handoffs

Clear & Direct

Communicates value propositions without unnecessary complexity or buzzwords

Confident & Purposeful

Boldly states that design tools aren't built for delivery—and that's why Zeplin exists

Human & Approachable

Uses personal touches like CEO letters and real testimonials to build trust

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Zeplin

Figma53 mentions

Storybook41 mentions

Zeplin33 mentions

Zeroheight24 mentions

Slack20 mentions

Jira18 mentions

Avocode18 mentions

Chromatic18 mentions

Style Dictionary17 mentions

React16 mentions

GitHub16 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

5 Things Designers Need to Know for a Smooth Handoff - Figma

https://www.figma.com/blog/5-things-designers-need-to-know-for-a-smooth-handoff/

Referenced in 2 queries

Review

Top 10 Design Handoff Tools for Designers and Developers

https://uxplanet.org/top-10-design-handoff-tools-for-designers-and-developers-81ba02618e33

Referenced in 1 query

Review

Engineering handoffs: tips from Oscar designers

https://oscardesign.team/Engineering-handoffs-tips-from-Oscar-designers

Referenced in 1 query

Review

Optimizing Design/Development Handoff: Lessons from My Journey

https://waisumchoy.medium.com/optimizing-design-development-handoff-lessons-from-my-journey-ceefe320ab08

Referenced in 1 query

Review

The 5 Best Design Handoff Tools - SitePoint

https://www.sitepoint.com/best-design-handoff-tools/

Referenced in 2 queries

Review

The perfect handoff, according to an ex-developer

https://uxdesign.cc/the-perfect-handoff-according-to-an-ex-developer-e0af445bcf8e

Referenced in 1 query

Review

5 Ways to Improve Design Collaboration and Handoff

https://www.telerik.com/blogs/5-ways-improve-design-collaboration-handoff

Referenced in 1 query

Review

How do you ensure your design handoff doesn't get lost in the ...

https://www.reddit.com/r/UXDesign/comments/1iyhfrg/how_do_you_ensure_your_design_handoff_doesnt_get/

Referenced in 1 query

Join Discussion

How to Lead a Successful Design Handoff - Tandem

https://madeintandem.com/blog/lead-successful-design-handoff/

Referenced in 1 query

Review

17 Designer Developer Collaboration and Handoff Tools For 2021

https://blog.bitsrc.io/15-designer-and-developer-collaboration-tools-for-2021-8fae54ac2298

Referenced in 2 queries

Review

Design To Engineering Handoff - Design Systems For Figma

https://www.designsystemsforfigma.com/blog/design-to-engineering-handoff

Referenced in 1 query

Review

thebcms.com

https://thebcms.com/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Develop and index high-authority content specifically targeting 'design system documentation for developers' to fill the current visibility void.

Zeplin was entirely unmentioned in these queries, allowing Figma and Storybook to control the narrative for design system management.

Impact: High

Optimize technical documentation to improve average position and sentiment on ChatGPT.

With a 75% mention rate but mixed sentiment and a low 7.3 average position, ChatGPT represents a significant volume of users receiving a sub-optimal brand impression.

Impact: High

Create 'Product Tech Stack' integration guides that highlight Zeplin's role alongside Jira and Slack.

Current AI results for 'product team tech stack' do not include Zeplin, despite its core role in the development workflow.

Impact: Medium

Pivot messaging for the 'Lead Developer' persona to focus on 'frictionless handoff' and 'clean code generation.'

This persona has the lowest mention rate (50%) and mixed sentiment, indicating a need for more developer-centric proof points in the AI training data.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Backing