What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Caretta

Visibility42

Vibe88

Businesses/Software/Caretta

AI Visibility & Sentiment

Caretta

Caretta is a Y Combinator-backed realtime AI platform that empowers sales teams to handle complex, technical sales calls with confidence. The platform creates organizational intelligence by connecting to CRMs, documentation, and knowledge bases, providing real-time assistance during live calls.

Active Monitoring

caretta.so

Software YC25-26

AI Visibility Score

42/100

Moderate

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Caretta today.

Caretta has carved out a commanding lead in real-time sales coaching for high-performing AEs, yet it faces a critical visibility deficit in the broader conversational intelligence market where legacy players like Gong and Salesforce currently dictate the conversation. While Gemini emerges as a primary champion with a 67% mention rate, the brand must urgently bridge the gap in CRM automation and RevOps-centric queries to transcend its niche positioning.

Working in your favor

Dominant positioning for the 'High-Performing Account Executive' persona with a 75% mention rate and an elite average position of 2.7.

Exceptional performance on Gemini, achieving a 67% mention rate and consistently outranking competitors for real-time Zoom coaching queries.

High authority in technical sales support, frequently appearing as a top recommendation for helping reps handle technical questions during live demos.

Gaps to close

Total absence in Google AI Overviews for category-defining searches despite maintaining a positive brand vibe check.

Significant visibility lag with Revenue Operations Strategists, where mention rates drop to 27% compared to the AE persona.

Failed to register any presence in CRM update automation and general conversational intelligence platform evaluations, leaving these high-intent queries to Gong and Chorus.

Opportunities

Pivot existing 'Real-Time Answers' success into the 'Managing Organizational Knowledge' category where competitors show mixed sentiment.

Target the 'Technical B2B' niche on ChatGPT and Claude to capitalize on the platforms' current lack of a definitive market leader.

Leverage the positive sentiment on Gemini to create a blueprint for better visibility on AI Overviews.

Highest-Impact Actions

Optimize technical documentation and case studies for Google AI Overviews to correct the current 0% mention rate.

Caretta is currently missing out on the most visible AI-driven search placement despite strong performance on other LLMs.

Develop targeted content for the RevOps persona focusing on CRM automation and meeting note workflows.

Closing the 48% visibility gap between AEs and RevOps is essential for moving from a tactical tool to an enterprise-wide solution.

Aggressively target 'Conversational Intelligence' keywords through technical white papers and comparison guides.

Gong currently holds a 37-mention lead; Caretta must insert itself into these consideration sets to capture market share from incumbents.

Value Proposition

Caretta enables salespeople to confidently handle the toughest technical sales calls by providing real-time AI assistance, organizational intelligence, and automated note-taking that integrates seamlessly with existing workflows.

Overview

Mission

To build the most comprehensive organisational intelligence and deploy it proactively across GTM teams in real-time.

Products & Services

Real-time AI sales call assistanceOrganizational intelligence platform (Caretta Nous™)Automated meeting notes and CRM updatesPain and value positioning detectionTeam workspace integration and daily briefings

Current State

Visibility Landscape

A high-level view of how Caretta performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	70	94
“What do you know about Caretta? What do they do and what's their reputation?”	#1	Yes	Yes	#2
Core3q Product/service category queries	82	89	97	0
“help my sales team handle technical questions during live demos, what tools do this?”	#1	#1	#1	No
“best conversational intelligence platforms for technical b2b sales in 2026”	#14	#8	#1	No
“how to give sales reps real-time answers during a zoom call so they don't have to say 'i'll get back to you'”	#3	#2	#1	No
Growth Areas2q Adjacent, aspirational & visionary	50	47	87	0
“automating crm updates and meeting notes for my b2b sales team”	No	No	#5	No
“how to build a central knowledge base for sales reps to use during technical calls”	#5	#6	#4	No

“What do you know about Caretta? What do they do and what's their reputation?”

Yes

“help my sales team handle technical questions during live demos, what tools do this?”

“best conversational intelligence platforms for technical b2b sales in 2026”

#14

“how to give sales reps real-time answers during a zoom call so they don't have to say 'i'll get back to you'”

“automating crm updates and meeting notes for my b2b sales team”

“how to build a central knowledge base for sales reps to use during technical calls”

Competitive Landscape

Gong

37 mentions

Salesforce

33 mentions

Slack

31 mentions

Zoom

20 mentions

Guru

19 mentions

Chorus

18 mentions

Caretta

17 mentions

Avoma

15 mentions

Confluence

14 mentions

Notion

13 mentions

Fireflies.ai

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Caretta's AI visibility.

Key Findings

Strength

Dominant positioning for the 'High-Performing Account Executive' persona with a 75% mention rate and an elite average position of 2.7.

Strength

Exceptional performance on Gemini, achieving a 67% mention rate and consistently outranking competitors for real-time Zoom coaching queries.

Strength

High authority in technical sales support, frequently appearing as a top recommendation for helping reps handle technical questions during live demos.

Recommended Actions

Optimize technical documentation and case studies for Google AI Overviews to correct the current 0% mention rate.

Caretta is currently missing out on the most visible AI-driven search placement despite strong performance on other LLMs.

Develop targeted content for the RevOps persona focusing on CRM automation and meeting note workflows.

Closing the 48% visibility gap between AEs and RevOps is essential for moving from a tactical tool to an enterprise-wide solution.

Aggressively target 'Conversational Intelligence' keywords through technical white papers and comparison guides.

Gong currently holds a 37-mention lead; Caretta must insert itself into these consideration sets to capture market share from incumbents.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Real Time Sales Call Coaching(2 queries)

“help my sales team handle technical questions during live demos, what tools do this?”

0/4 platforms mentioned

Core

ChatGPT

1.Gong

2.Chorus.ai

3.Wingman

4.Clari

5.Otter.ai

+31 more

Claude

1.Slack

2.Teams

3.Intercom

4.Drift

5.Gong.io

+6 more

Gemini

1.Gong

2.Cresta

3.Balto

4.Chorus

5.ZoomInfo

+8 more

AI Overviews

1.Demodesk

2.Salesroom

3.Consensus AI Agent

4.Rev Winner

5.Demostack

+4 more

“how to give sales reps real-time answers during a zoom call so they don't have to say 'i'll get back to you'”

3/4 platforms mentioned

Core

The High-Performing Account Executive · Senior Account Executive

ChatGPT

1.Zoom

2.Salesforce

3.Caretta

4.Gong

5.Gong Assist

+11 more

Claude

1.Slack

2.Caretta

3.Gong

4.Zoom

5.Salesforce

+1 more

Gemini

1.Caretta

2.Abstrakt

3.Gong

4.Zoom

5.Glean

+9 more

AI Overviews

1.Zoom

2.Tenali AI

3.Velocity AI

4.Rev Winner

5.Dialpad AI Live Coach

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

goconsensus.com

Caretta

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Caretta

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.