What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Equals

Visibility40

Vibe93

Businesses/Software/Equals

AI Visibility & Sentiment

Equals

Equals is a GTM analytics platform that provides real-time revenue insights through an AI-native spreadsheet connected to live data from Salesforce, HubSpot, and Stripe. The company helps SaaS and B2B teams gain clarity on pipeline, ARR, and funnel metrics with automated reporting and an AI-powered analyst agent.

Active Monitoring

equals.com

Software Startups

AI Visibility Score

40/100

Moderate

Sentiment Score

93/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Equals today.

Equals has successfully established itself as a preferred tool for SaaS founders on Claude and Gemini, yet remains dangerously invisible to the finance directors who ultimately control software budgets. While legacy giants like Excel dominate the conversation, Equals captures premium visibility when queried about startup-specific BI and ARR automation, indicating a clear path to market disruption if they can scale their presence in AI Overviews.

Working in your favor

Exceptional performance with the Bootstrapped SaaS Founder persona, achieving a 75% mention rate and an average position of 3.9.

Dominant authority on Claude and Gemini, maintaining premium average positions of 2.0 and 3.3 respectively.

High visibility for high-intent queries involving 'weekly ARR reporting' and 'automated dashboard tools' across major LLMs.

Gaps to close

Critical invisibility to the Finance Director persona (13% mention rate), representing a failure to capture the primary departmental decision-maker.

Zero percent mention rate in AI Overviews, leaving the brand entirely out of the modern Google search experience.

Missing visibility for 'SaaS board deck' and 'AI data analysis' queries, which are core use cases for the Equals platform.

Opportunities

Bridge the gap between founder-led interest and finance-led procurement by targeting technical fiscal automation and audit-trail keywords.

Leverage existing high sentiment on Claude to displace Excel and Google Sheets in automated reporting narratives by highlighting the 'live' connection advantage.

Capture the 'SaaS Board Deck' search volume where competition is high but Equals currently has zero presence.

Highest-Impact Actions

Develop and index specific technical documentation focused on 'Precision-Driven Finance' workflows.

The 13% mention rate for finance personas indicates a content gap that prevents Equals from being recommended to the ultimate budget holders.

Execute an AI Overview (SGE) optimization campaign for 'SaaS board deck templates' and 'automated ARR'.

A 0% visibility rate in AI Overviews is the brand's biggest bottleneck for organic top-of-funnel discovery.

Amplify AI-specific data analysis features within technical blog posts and case studies.

Equals was not mentioned for 'AI tools that analyze sales data,' a missed opportunity given its core product capabilities.

Value Proposition

GTM clarity through a connected spreadsheet that surfaces the exact levers to grow faster, powered by live data and an AI analyst that answers business questions without hallucinating on math.

Overview

Mission

A mission to build the AI-native successor to Excel - building the spreadsheet that will still be critical in 2079.

Products & Services

BI Spreadsheet connected to live data sourcesAnalyst - AI-powered spreadsheet agent for GTM questionsDashboards with automated Slack pushForward Deployed Analyst servicesARR and pipeline reporting templates

Current State

Visibility Landscape

A high-level view of how Equals performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	88	70	97	97
“What do you know about Equals? What do they do and what's their reputation?”	#4	Yes	#1	#1
Core3q Product/service category queries	60	72	91	0
“how to automate my weekly ARR reporting without downloading CSVs from salesforce every time”	#4	#2	#2	No
“are there any ai tools that can actually analyze my sales data and answer questions without messing up the math?”	No	No	#4	No
“looking for a live dashboard tool that connects hubspot and stripe to a spreadsheet, any recommendations?”	#7	#1	#3	No
Growth Areas2q Adjacent, aspirational & visionary	44	59	56	0
“need a good template for a saas board deck showing arr and gross retention, what should I use?”	No	No	No	No
“best bi tools for early stage saas startups that aren't as complex as looker or tableau”	#7	#2	#3	No

“What do you know about Equals? What do they do and what's their reputation?”

Yes

“how to automate my weekly ARR reporting without downloading CSVs from salesforce every time”

“are there any ai tools that can actually analyze my sales data and answer questions without messing up the math?”

“looking for a live dashboard tool that connects hubspot and stripe to a spreadsheet, any recommendations?”

“need a good template for a saas board deck showing arr and gross retention, what should I use?”

“best bi tools for early stage saas startups that aren't as complex as looker or tableau”

Competitive Landscape

Excel

32 mentions

Google Sheets

28 mentions

Salesforce

23 mentions

Tableau

20 mentions

Stripe

20 mentions

Snowflake

18 mentions

Looker

17 mentions

BigQuery

17 mentions

Coefficient

15 mentions

Equals

15 mentions

Metabase

14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Equals's AI visibility.

Key Findings

Strength

Exceptional performance with the Bootstrapped SaaS Founder persona, achieving a 75% mention rate and an average position of 3.9.

Strength

Dominant authority on Claude and Gemini, maintaining premium average positions of 2.0 and 3.3 respectively.

Strength

High visibility for high-intent queries involving 'weekly ARR reporting' and 'automated dashboard tools' across major LLMs.

Recommended Actions

Develop and index specific technical documentation focused on 'Precision-Driven Finance' workflows.

The 13% mention rate for finance personas indicates a content gap that prevents Equals from being recommended to the ultimate budget holders.

Execute an AI Overview (SGE) optimization campaign for 'SaaS board deck templates' and 'automated ARR'.

A 0% visibility rate in AI Overviews is the brand's biggest bottleneck for organic top-of-funnel discovery.

Amplify AI-specific data analysis features within technical blog posts and case studies.

Equals was not mentioned for 'AI tools that analyze sales data,' a missed opportunity given its core product capabilities.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automating Revenue & Pipeline Reporting(2 queries)

“how to automate my weekly ARR reporting without downloading CSVs from salesforce every time”

0/4 platforms mentioned

Core

ChatGPT

1.Salesforce

2.Google Sheets

3.dbt

4.Coupler.io

5.Supermetrics

+37 more

Claude

1.Salesforce

2.Zapier

3.Make

4.Integromat

5.Google Sheets

+12 more

Gemini

1.Salesforce

2.Google Sheets

3.Excel

4.Coefficient

5.Salesforce Connector

+13 more

AI Overviews

1.Salesforce

2.Excel

3.Google Sheets

4.CData Software

5.Microsoft Excel

+9 more

“looking for a live dashboard tool that connects hubspot and stripe to a spreadsheet, any recommendations?”

3/4 platforms mentioned

Core

The Bootstrapped SaaS Founder · CEO & Founder

ChatGPT

1.Excel

2.Coefficient

3.Google Sheets

4.HubSpot

5.Stripe

7.Equals

+8 more

Claude

1.HubSpot

2.Stripe

3.Equals

4.Excel

5.Zapier

+5 more

Gemini

1.HubSpot

2.Stripe

3.Equals

4.Excel

5.Coefficient

+3 more

AI Overviews

1.Coefficient

2.Google Sheets

3.Excel

4.HubSpot

5.Stripe

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

www.dearlucy.co

dearlucy.co

Equals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Equals

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.