Hootsuite

Visibility71

Vibe95

AI Visibility & Sentiment

Hootsuite

Hootsuite is a social media management platform that helps organizations schedule, publish, analyze, and engage across multiple social networks from a single dashboard. Founded in 2008, it serves over 25 million users with AI-powered tools for content creation, social listening, and performance analytics.

Active Monitoring

hootsuite.com

Software Startups

AI Visibility Score

71/100

Good

Sentiment Score

95/100

AI Perception

Summary

Hootsuite has established itself as the authoritative choice for enterprise compliance and high-trust social management, maintaining a perfect 100% mention rate among large-scale governance leaders. While the brand dominates high-intent 'most trusted' queries on Claude and ChatGPT, it faces a significant vulnerability in the small business segment where it is currently being outpaced by more agile competitors.

Value Proposition

Save time and drive real business impact with an all-in-one social media management platform featuring AI-powered content creation, unified inbox, comprehensive analytics, and social listening tools

Overview

Mission

Helping organizations unlock the value of their social media relationships

Products & Services

Social media scheduling and publishingAnalytics and performance reportingSocial media inbox and engagement toolsSocial listening and monitoringEmployee advocacy (Amplify)

Agent Breakdown

AI Platforms

How often do different AI platforms reference Hootsuite?

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Conversation Analysis

Topics

What conversations is Hootsuite included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Hootsuite to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Social Media Operations & Efficiency(2 queries)

“help me find a tool to manage 10 different instagram and linkedin accounts at once without logging in and out”

3/4 platforms mentioned

ChatGPT

1.Hootsuite

2.Sprout Social

3.Later

4.Buffer

5.Agorapulse

+7 more

Claude

1.Hootsuite

2.Buffer

3.Sprout Social

4.Later

5.Meta Business Suite

Gemini

1.Metricool

2.Sprout Social

3.Loomly

4.Buffer

5.GoLogin

+4 more

AI Overviews

1.Sprout Social

2.Hootsuite

3.Buffer

4.Agorapulse

5.Metricool

+9 more

“what's the best way to schedule social posts for a whole month across every platform so i don't have to do it daily”

2/4 platforms mentioned

ChatGPT

1.Canva

2.Canva Content Planner

3.Canva Pro

4.Later

5.Meta Business Suite

7.Hootsuite

+7 more

Claude

1.Buffer

2.Later

3.Meta Business Suite

Gemini

1.Shopify

2.Later

3.Planoly

4.Buffer

5.Meta Business Suite

+1 more

AI Overviews

1.Qualia Academy

2.Sprout Social

3.Buffer

4.Metricool

5.SocialBee

6.Hootsuite

+1 more

Data Driven Strategy & Monitoring(1 query)

“how can i track what people are saying about my brand online and keep tabs on my competitors too”

2/4 platforms mentioned

ChatGPT

1.Talkwalker Alerts

2.Social Searcher

3.Mention

4.Sprout Social

5.SEMrush

9.Hootsuite

+27 more

Claude

1.Brandwatch

2.Mention

3.Sprout Social

4.Hootsuite Insights

5.Talkwalker

+7 more

Gemini

1.Brand24

2.Mention

3.Talkwalker

4.Google Alerts

5.SEMrush

+4 more

AI Overviews

1.Google Alerts

2.Brand24

3.Mention

4.Sprout Social

5.Semrush

+10 more

Selecting Social Media Management Software(1 query)

“what are the most trusted social media management platforms for mid-sized businesses right now”

4/4 platforms mentioned

ChatGPT

1.Sprout Social

2.Hootsuite

3.Agorapulse

4.Buffer

5.HubSpot

+13 more

Claude

1.Hootsuite

2.Buffer

3.Sprout Social

4.Later

5.Metricool

+1 more

Gemini

1.Sprout Social

2.Salesforce

3.HubSpot

4.Hootsuite

5.Canva

+6 more

AI Overviews

1.Buffer

2.Sprout Social

3.G2

4.Hootsuite

5.Agorapulse

+2 more

Employee Advocacy & Internal Engagement(1 query)

“how can i get my employees to share company news on their own social media accounts easily, are there apps for that”

3/4 platforms mentioned

ChatGPT

1.Slack

2.Zoom

3.EveryoneSocial

4.Smarp

5.Hootsuite Amplify

+14 more

Claude

1.Hootsuite Amplify

2.Bambu by Sprout Social

3.EveryoneSocial

4.Smarp

5.LinkedIn Employee Advocacy

Gemini

1.EveryoneSocial

2.Sprout Social

3.Bambu

4.GaggleAMP

5.Hootsuite

+4 more

AI Overviews

1.MarketBeam

2.Little Bird Marketing

3.Sprinklr

4.DSMN8

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unmatched authority in Enterprise Compliance & Governance, achieving 100% visibility with a strong 3.1 average position.

Strength

Dominant performance on Claude with a 2.8 average position and high sentiment, particularly for operations and efficiency queries.

Strength

Clear leadership in 'most trusted' software selection queries, frequently capturing the #1 or #2 spot across ChatGPT and AI Overviews.

Gap

Critical weakness in the 'Social Listening and Monitoring' category, plummeting to position #15 on ChatGPT and #10 on AI Overviews.

Gap

Significant visibility gap with Small Business Owners, capturing only 42% of mentions compared to total dominance in the enterprise sector.

Gap

Mixed sentiment on Gemini and AI Overviews, indicating that Google's ecosystem is surfacing less favorable comparisons or outdated information.

Opportunity

Bridge the 'Employee Advocacy' gap by optimizing content for internal engagement queries where the brand is currently inconsistent or missing.

Opportunity

Displace Sprout Social and Buffer by targeting mid-market ROI queries where Hootsuite has 100% visibility but lacks the top-tier positioning (6.1 avg pos) to convert.

Opportunity

Capitalize on the brand's 'trust' advantage to anchor comparisons in the high-growth social listening and data-driven strategy space.

Technical Health

Site Health for AI Visibility

How well Hootsuite's website is optimized for AI agent discovery and comprehension.

96/100

20 passed 1 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical93

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Hootsuite's communication style and personality

Hootsuite communicates with a friendly, approachable tone that balances professionalism with playful personality. The brand uses conversational language, relatable humor, and pop culture references while maintaining credibility as an industry leader. They speak directly to the pain points of social media managers with empathy and offer practical solutions without being overly salesy. Their mascot Owly adds warmth and memorability to their communications.

Core Tone Traits

Friendly & Approachable

Uses casual language, emojis, and relatable scenarios that make complex topics feel accessible

Playfully Witty

Incorporates humor, pop culture references, and self-aware social media jokes

Empathetic Expert

Acknowledges the challenges of social media management while positioning as a helpful guide

Action-Oriented

Focuses on practical benefits, time savings, and measurable results

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Hootsuite

Hootsuite37 mentions

Sprout Social31 mentions

Buffer30 mentions

Later17 mentions

Agorapulse13 mentions

Brandwatch12 mentions

HubSpot12 mentions

Zapier11 mentions

Salesforce11 mentions

SocialPilot9 mentions

Loomly9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

How to Manage Multiple Instagram Accounts on Desktop - Shift Blog

https://shift.com/guides/multiple-accounts/instagram-login-on-desktop-manage-multiple-ig-accounts/

Referenced in 1 query

Review

How to Manage Multiple LinkedIn Accounts - Supergrow

https://www.supergrow.ai/blog/manage-multiple-linkedin-accounts

Referenced in 1 query

Review

Manage multiple social media accounts - Multilogin

https://multilogin.com/multiple-accounting/create-multiple-social-media-accounts/

Referenced in 1 query

Review

The 7 best social media management tools | Zapier

https://zapier.com/blog/best-social-media-management-tools/

Referenced in 2 queries

Review

Best tool for scheduling social media posts across Instagram ...

https://www.reddit.com/r/AskMarketing/comments/1q0ww0i/best_tool_for_scheduling_social_media_posts/

Referenced in 1 query

Join Discussion

The 11 Best Social Media Management Tools in 2026 (+ ...

https://buffer.com/resources/best-social-media-management-tools/

Referenced in 2 queries

Review

Best SMM tool to manage multiple clients socials? - Reddit

https://www.reddit.com/r/SocialMediaMarketing/comments/1hnxvdo/best_smm_tool_to_manage_multiple_clients_socials/

Referenced in 1 query

Join Discussion

The Best Social Media Scheduling Tools in 2026 (+ How to ...

https://buffer.com/resources/social-media-scheduling-tools/

Referenced in 2 queries

Review

Securely Manage Multiple LinkedIn Accounts - Kanbox

https://www.kanbox.io/blog/multiple-linkedin-accounts

Referenced in 1 query

Review

10 Best Social Media Management Tools - Agorapulse

https://www.agorapulse.com/blog/social-media-management/social-media-management-tools/

Referenced in 1 query

Review

Hootsuite: Social Media Marketing and Management Tool

https://www.hootsuite.com/

Referenced in 1 query

Review

The Best Social Media Management Tool of 2024 May Surprise You

https://www.agorapulse.com/blog/social-media-management-tools/social-media-management-tool/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Revitalize social listening and brand monitoring content architecture.

Ranking at position #15 for core brand tracking queries is a significant liability; aligning documentation with AI retrieval patterns will reclaim this high-intent traffic.

Impact: High

Deploy a targeted visibility campaign for the Small Business Owner persona.

A 42% mention rate suggests the brand is perceived as 'enterprise-only,' leaving the massive SMB market open to competitors like Buffer and Later.

Impact: High

Audit and optimize for Gemini and AI Overviews sentiment triggers.

Mixed sentiment on Google-powered platforms directly impacts top-of-funnel discovery and brand perception compared to the positive reception on ChatGPT and Claude.

Impact: Medium

Develop and index specific use-case documentation for Employee Advocacy.

Hootsuite was entirely unmentioned in several advocacy queries, representing a missed opportunity to dominate a high-value adjacent service line.

Impact: Medium

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