Knock

Visibility53

Vibe92

AI Visibility & Sentiment

Knock

Knock is a customer engagement infrastructure platform that enables product-led teams to send product, marketing, and transactional messaging across multiple channels. The platform provides developer-first tooling for building notification workflows, in-app messaging, and cross-channel communication with enterprise-grade reliability.

Active Monitoring

knock.app

Software Startups

AI Visibility Score

53/100

Moderate

Sentiment Score

92/100

AI Perception

Summary

Knock has achieved near-total saturation of the Growth-Focused Product Manager persona with a 92% mention rate, positioning the brand as the definitive choice for product-led orchestration. However, a significant visibility chasm exists within the ChatGPT ecosystem where mention rates plummet to 25%, indicating a critical need to capture the conversational AI market where high-level architectural decisions are often vetted.

Value Proposition

The only customer engagement platform built for developers and AI agents, offering cross-channel messaging infrastructure with drag-and-drop workflow orchestration, 99.99% uptime, and seamless integration with modern development workflows including AI code editors.

Overview

Mission

To fix notifications for both businesses and their customers by giving product and engineering teams the tools they need to send thoughtful, non-redundant notifications.

Products & Services

Cross-channel notification workflows (email, SMS, push, chat, in-app)In-app messaging and notification feedsGuides - component-native in-app messagingReal-time data unification and segmentationDeveloper CLI and AI IDE integration

Agent Breakdown

AI Platforms

How often do different AI platforms reference Knock?

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Conversation Analysis

Topics

What conversations is Knock included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Knock to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Infrastructure Planning & Scaling(2 queries)

“building vs buying a notification system for a b2b saas app, what are the pros and cons”

2/4 platforms mentioned

ChatGPT

1.SES

2.Mailgun

3.Postmark

4.Twilio

5.MessageBird

+20 more

Claude

1.SendGrid

2.Twilio

3.Braze

4.Courier

5.Knock

+4 more

Gemini

1.Slack

2.AWS SES

3.Twilio

4.Apple APNs

5.Google FCM

9.Knock

+7 more

AI Overviews

1.Zylo

“best notification infrastructure providers for devs using cursor or other ai ide tools”

2/4 platforms mentioned

ChatGPT

1.Cursor

2.React

3.Node

4.Supabase

5.Novu

+12 more

Claude

1.Novu

2.Supabase

3.PostHog

4.React

5.Loops

+7 more

Gemini

1.React

2.Node.js

3.Supabase

4.Cursor

5.Braze

6.Knock

+13 more

AI Overviews

1.Cursor

2.Claude Code

3.Model Context Protocol

4.Courier

5.Slack

8.Knock

+5 more

Product Orchestration & User Engagement(1 query)

“how to set up smart notification logic so users don't get double messaged on email and slack”

1/4 platforms mentioned

ChatGPT

1.Slack

2.Kafka

3.Google Pub/Sub

4.Amazon SNS

5.RabbitMQ

+14 more

Claude

1.Twilio SendGrid

2.Slack API

3.PostgreSQL

4.MongoDB

5.Braze

+4 more

Gemini

1.Courier

2.Knock

3.Novu

4.Redis

5.BullMQ

+4 more

AI Overviews

1.Slack

2.OneUptime

Modern Notification Stack Selection(1 query)

“best developer-first notification platforms for 2026, looking for specific recommendations”

2/4 platforms mentioned

ChatGPT

1.Twilio

2.Twilio SendGrid

3.SendGrid

4.MessageBird

5.Vonage

+17 more

Claude

1.Novu

2.Twilio Segment

3.SendGrid

4.Twilio

5.PostHog Surveys

+7 more

Gemini

1.Novu

2.React

3.Vue

4.Angular

5.Docker

7.Knock

+10 more

AI Overviews

1.Courier, Inc.

2.Knock

3.Courier

4.Slack

5.MS Teams

+8 more

Real Time Data & AI Integration(1 query)

“how to sync real-time user data for personalized notification segmentation”

1/4 platforms mentioned

ChatGPT

1.Braze

2.OneSignal

3.Amazon Pinpoint

4.Segment

5.RudderStack

+29 more

Claude

1.Apache Kafka

2.AWS Kinesis

3.Google Pub/Sub

4.Segment

5.mParticle

+29 more

Gemini

1.Segment

2.Braze

3.OneSignal

4.mParticle

5.RudderStack

+10 more

AI Overviews

1.Braze

2.Zetaton

3.Firebase

4.Segment

5.Apache Kafka

15.Knock

+10 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant presence in Google Gemini with a 92% mention rate, consistently surfacing for modern stack selection and smart logic queries.

Strength

High authority with Growth-Focused Product Managers, maintaining a 3.4 average position and near-universal visibility.

Strength

Top-tier performance for 'smart notification logic' queries, securing the #1 position across ChatGPT and Claude.

Gap

Critical invisibility with Resource-Constrained Technical Co-Founders, where mention rates drop to 33% with poor average positioning (7.5).

Gap

Significant mention lag in ChatGPT (25%) compared to Gemini, leaving the brand vulnerable in the most widely used conversational AI tool.

Gap

Underperformance in 'real-time user data sync' queries, where AI Overviews rank the brand as low as position 15.

Opportunity

Convert the high visibility in Gemini into architectural authority by targeting 'Build vs. Buy' queries where competitors like Courier and Novu are currently more prevalent.

Opportunity

Improve AI Overviews sentiment from 'mixed' to 'positive' by auditing and updating documentation that addresses common integration friction points.

Opportunity

Leverage the strong 'developer-first' ranking to displace Segment and Twilio in queries focused on modern infrastructure scaling.

Technical Health

Site Health for AI Visibility

How well Knock's website is optimized for AI agent discovery and comprehension.

95/100

20 passed 2 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Knock's communication style and personality

Knock communicates with a developer-centric, technically confident voice that balances expertise with approachability. The brand speaks directly to engineers and product teams, using precise technical language while remaining accessible. There's an underlying sense of empathy for the pain points of building notification systems, combined with quiet confidence in their solution. The tone is professional but not corporate, favoring clarity and directness over marketing fluff.

Core Tone Traits

Developer-first and technically precise

Uses accurate technical terminology and speaks the language of engineers without being condescending

Confident yet understated

Demonstrates expertise through substance rather than hyperbole, letting product capabilities speak for themselves

Empathetic problem-solver

Acknowledges the real challenges of building notification systems and positions as a partner who understands

Clear and direct

Favors concise, actionable communication over verbose marketing speak

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Knock

Courier31 mentions

SendGrid27 mentions

Novu26 mentions

Knock26 mentions

Braze21 mentions

Twilio18 mentions

Segment18 mentions

OneSignal17 mentions

Slack16 mentions

Postmark11 mentions

Firebase Cloud Messaging10 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Buy or Build? : r/SaaS - Reddit

https://www.reddit.com/r/SaaS/comments/1d9m58q/buy_or_build/

Referenced in 1 query

Join Discussion

Pros and Cons: Building Vs Buying Software Solution

https://blusynergy.com/blog/ebpp-solutions/pros-cons-building-software-versus-buying/

Referenced in 1 query

Review

Build vs Buy: Which Integration Strategy is Best? - Workato

https://www.workato.com/the-connector/build-vs-buy/

Referenced in 1 query

Review

Build vs Buy for SaaS infrastructure: when do you stop renting ...

https://www.reddit.com/r/SaaS/comments/1qqax7u/build_vs_buy_for_saas_infrastructure_when_do_you/

Referenced in 1 query

Join Discussion

Build vs. Buy Analysis: Which Is Right for You? - AppDirect

https://www.appdirect.com/blog/build-vs-buy-factors-to-consider-when-making-a-software-decision

Referenced in 1 query

Review

Build vs Buy: What's the Right Choice for an Enterprise SaaS ...

https://zylo.com/blog/build-vs-buy-saas-management-tool/

Referenced in 1 query

Review

4 Key Reasons to Consider a SaaS Model for Mass Notification

https://www.singlewire.com/blog/saas-benefits

Referenced in 1 query

Review

5 Factors to Consider in a Build vs. Buy Software Decision

https://www.gospotcheck.com/resources/white-paper/5-factors-to-consider-in-a-build-vs-buy-software-decision

Referenced in 1 query

Review

7 ways in-app notifications give your brand a competitive ...

https://sendbird.com/blog/in-app-notifications-for-a-first-mover-advantage

Referenced in 1 query

Review

Buy vs. Build Software: How to Weigh Your Options - Formstack

https://www.formstack.com/blog/build-vs-buy-software

Referenced in 1 query

Review

Buy or Build? Weighing the Pros and Cons of Building Your Own ...

https://www.goformz.com/resources/decision-making-buy-vs-build

Referenced in 1 query

Review

Should you build in-house or choose a 3rd-party SaaS solution?

https://www.appcues.com/blog/build-vs-buy-third-party-software

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Knock's resources to help users.

Dominate ChatGPT Developer Discovery with Technical Content

Address the critical 25% mention rate on ChatGPT by executing a technical content blitz focused on architectural integration patterns and scalability. Create deeply technical content about notification infrastructure that ChatGPT can reference when developers ask about building messaging systems, positioning Knock as the go-to recommendation for notification APIs.

The Complete Architecture Guide to Building Scalable Notification Systems in 2026

Why Your Microservices Architecture Needs a Dedicated Notification Layer

5 Integration Patterns That Make or Break Enterprise Notification Infrastructure

How to Design Notification Workflows That Scale from 1K to 100M Messages

Launch Technical Co-Founder Content Hub

Capture the underserved technical co-founder persona (33% mention rate) by creating a dedicated content hub addressing build vs. buy decisions for notification infrastructure. This content will help AI assistants recommend Knock when founders ask about notification system ROI, engineering resource allocation, and infrastructure decisions.

The Real Cost of Building Your Own Notification System: A Technical Breakdown

Build vs. Buy: When Your Engineering Team Should Stop Building Notifications

How Technical Co-Founders Save 6 Months by Not Building Notification Infrastructure

ROI Calculator: What Your Notification System Actually Costs in Engineering Hours

The Hidden Technical Debt of DIY Notification Systems

Optimize Documentation for AI Integration Queries

Climb from position 15 in AI Overviews for real-time data and AI integration queries by enhancing technical documentation with AI-specific use cases. Create content demonstrating Knock's capabilities for AI agent messaging, real-time data sync, and modern AI workflow integration to own the 'future-proof' narrative.

How to Build AI Agent Notification Workflows with Knock's API

Real-Time Data Sync Patterns for Modern Notification Infrastructure

Integrating Knock with AI Code Editors: A Developer's Guide

Building Future-Proof Notification Systems for AI-First Applications

Climb AI Overview Rankings for Infrastructure Scaling

Improve the 6.1 average position in AI Overviews for infrastructure planning and scaling queries by creating authoritative content that outranks Courier and SendGrid. Focus on enterprise scalability proof points, 99.99% uptime guarantees, and real-world scaling case studies that AI assistants will surface prominently.

How Knock Maintains 99.99% Uptime at Enterprise Scale

Scaling Notification Infrastructure: From Startup to Enterprise Playbook

Why High-Growth SaaS Teams Choose Knock Over Legacy Notification Providers

Infrastructure Planning Checklist: Notifications That Scale with Your Product

Benchmark Report: Notification Delivery Performance Across Major Providers

Content Engineering

Recommended Actions

Execute a ChatGPT-specific technical content blitz focused on architectural integration and scalability.

With only a 25% mention rate on the market-leading AI platform, Knock is missing the majority of developer discovery journeys.

Impact: High

Develop a 'Technical Co-Founder' content hub focusing on ROI and the 'Build vs. Buy' trade-offs of notification infrastructure.

This persona is currently underserved (33% mention rate), and winning them is vital for early-stage B2B SaaS adoption.

Impact: High

Optimize technical documentation for 'Real-time Data & AI Integration' to climb from position 15 in AI Overviews.

As AI integration becomes a standard requirement, being invisible in these specific data-sync queries allows competitors to own the 'future-proof' narrative.

Impact: Medium

Aggressively target the 'Infrastructure Planning & Scaling' query cluster to improve the 6.1 average position in AI Overviews.

Knock is frequently mentioned but buried mid-page; improving this position will directly challenge the dominance of Courier and SendGrid.

Impact: Medium

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