Scratchpad is an AI-powered workspace built for sales teams that integrates with Salesforce to remove administrative work, automate CRM updates, and help sellers focus on revenue-generating activities. The platform combines modern UI, AI agents, call recording, and deal intelligence to improve sales execution and data quality.
Remove admin work from sellers by using AI to automatically update Salesforce from customer interactions, enabling sales teams to spend more time selling and less time on data entry while maintaining accurate CRM data
AI Visibility Score
Scratchpad has an AI visibility score of 44/100, rated as moderate. This score reflects how often and how prominently Scratchpad appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Scratchpad has successfully converted Google Gemini into a dominant brand advocate, achieving a near-ubiquitous 92% visibility rate across core Salesforce hygiene and productivity queries. While the brand effectively captures the 'Efficiency-Obsessed Account Executive' persona, it faces a strategic ceiling in high-value 'Deal Intelligence' conversations where competitors like Gong and Clari currently own the narrative.
Strengths
- Exceptional 92% mention rate on Gemini, frequently securing the #2 or #3 position for CRM data entry and automation queries.
- High resonance with the 'Efficiency-Obsessed Account Executive' persona (75% visibility), indicating the brand is successfully indexed as the premier seller-centric workspace.
- Perfect brand-specific visibility across all tested LLMs, ensuring that direct queries about the company yield accurate and top-ranked results.
Visibility Gaps
- Critical underperformance in AI Overviews with an average position of 9.5, placing the brand at the bottom of search-integrated AI summaries.
- Significant visibility gap on Claude (25% mention rate), suggesting that Scratchpad's technical documentation or deep-form content is not being prioritized by Anthropic's model.
- Weak positioning in 'Deal Intelligence and AI Coaching' categories, where the brand is often excluded in favor of Gong, Chorus, and Clari.
Competitors in AI Recommendations
- Salesforce: 46 mentions
- Gong: 40 mentions
- Slack: 31 mentions
- Zapier: 21 mentions
- Outreach: 16 mentions
- Dooly: 16 mentions
- Clari: 15 mentions
- Chorus: 13 mentions
- Salesloft: 12 mentions
- Troops: 11 mentions
- Einstein Activity Capture: 10 mentions
- Otter.ai: 10 mentions
- Workato: 10 mentions
- Zoom: 10 mentions
- Rattle: 10 mentions
Categories: Software
Tags: Startups