What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Software/Scrunch

AI Visibility & Sentiment

Scrunch

Scrunch is an AI search optimization platform that helps businesses monitor, analyze, and optimize how their brands appear in AI assistants like ChatGPT, Perplexity, and Claude. The company provides tools for tracking AI visibility, understanding AI-driven citations, and optimizing content for AI consumption.

Active Monitoring

scrunchai.com

Software Startups

AI Visibility Score

19/100

Invisible

Sentiment Score

70/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Scrunch today.

Scrunch possesses a powerful direct-brand identity that commands the top spot in 'vibe checks' on Claude and AI Overviews, yet it is completely missing from the high-stakes category discovery conversations where competitors like BrightEdge and Brandwatch dominate. This stark contrast reveals that while AI models know who Scrunch is, they do not yet associate the brand with the critical 'Monitoring and Analyzing AI Presence' or 'GEO' solutions that target customers are actively searching for. The brand is currently an isolated island of identity in a sea of competitive search traffic.

Value Proposition

Scrunch enables businesses to unlock the new way to reach customers by revealing how AI platforms talk about their brand and providing actionable insights to improve AI search visibility and citations.

Overview

Mission

AI platforms are the fastest growing technologies in history, and brands are no longer defined by what they say about themselves, but by what AI is saying to their customers. Scrunch exists to help businesses take control of their AI presence.

Products & Services

AI Monitoring & Insights PlatformAgent Experience Platform (AXP)Site Audits & Page OptimizationAI Search Trends AnalyticsEnterprise API & Integrations

Current State

Visibility Landscape

A high-level view of how Scrunch performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	0	0	0	33
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	0	0	0	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

SEMrush

18 mentions

BrightEdge

16 mentions

Brandwatch

15 mentions

Ahrefs

11 mentions

Meltwater

11 mentions

Yext

8 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Scrunch's AI visibility.

Key Findings

Strength

Excellent brand entity recognition in direct 'vibe check' queries, securing #1 positions in Claude and AI Overviews.

Strength

Organic traction in AI Overviews for 'Monitoring and Analyzing AI Presence' queries, outperforming the brand's presence on other platforms.

Strength

Strong sentiment profile when the brand is successfully cited, indicating a high-quality existing brand reputation.

Recommended Actions

Execute a Category-Entity Association Campaign.

Since LLMs already recognize Scrunch as a brand (Entity), you must now use high-authority PR and technical documentation to programmatically link that entity to 'AI Search Optimization' and 'AXP' categories.

Optimize site architecture for AI Consumption and GEO.

Scrunch failed 100% of the 'Optimizing for AI Search' queries; implementing LLM-friendly schema and structured data is critical to move from 'NOT MENTIONED' to a citation.

Target the 'Monitoring and Analyzing AI Presence' query cluster.

This was the only non-branded query that triggered a mention in AI Overviews; doubling down here provides the fastest path to expanding visibility.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Optimizing For AI Search (GEO)(3 queries)

“how do I get my brand to show up more in chatgpt and perplexity answers”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Lighthouse

2.GTmetrix

3.Wikidata

4.Crunchbase

5.Glassdoor

+16 more

Claude

1.Perplexity

2.Semrush

3.Ahrefs

4.Moz

Gemini

1.Wikidata

2.GummySearch

3.G2

4.Capterra

5.TrustRadius

+10 more

AI Overviews

1.Salsify

2.GPTBot

3.Digital Marketing Institute

4.Krish TechnoLabs

5.Google-Extended

+2 more

“what's the best way to do a site audit for AI consumption, any specific tools to use”

0/3 platforms mentioned

Adjacent

The Enterprise SEO Strategist · Director of Organic Search

Claude

1.Schema.org

2.Google's Rich Results Test

3.Screaming Frog SEO Spider

4.Merkle

5.DeepCrawl

+3 more

Gemini

1.BrightEdge

2.Lumar

3.Deepcrawl

4.WordLift

5.Screaming Frog SEO Spider

+5 more

AI Overviews

No brands listed

“give me a strategy to improve our brand's citations in AI search results”

0/4 platforms mentioned

Adjacent

The Enterprise SEO Strategist · Director of Organic Search

ChatGPT

1.Screaming Frog

2.Sitebulb

3.Oncrawl

4.BrightEdge

5.SerpApi

+10 more

Claude

1.Schema.org

2.SEMrush

3.Crunchbase

4.Yext

5.Semrush Business Profile

+1 more

Gemini

1.WordLift

2.Wikidata

3.DBpedia

4.GitHub

5.arXiv

+9 more

AI Overviews

1.websell.io

2.Kreative Media

3.Crunchbase

4.G2

5.Firebrand Communications

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Improve Brand Visibility in AI Search Engines

sealglobalholdings.com

Web1 ref

How to Optimise Your Content for ChatGPT & LLM Answer ...

linkedin.com

Social1 ref

AI Search Optimization Guide: Win LLM Discovery in 2026

krishtechnolabs.com

Web1 ref

How to Optimize Content for AI Search and Discovery

digitalmarketinginstitute.com

Web1 ref

How to Optimize Your Brand for LLMs and AI Search | COHN

cohnmarketing.com

Web1 ref

How to Make Your Brand Appear in ChatGPT Responses ...

linkedin.com

Social1 ref

How To Do Generative Engine Optimization (GEO) for Ecommerce

salsify.com

Web1 ref

How do you boost visibility in ChatGPT/Perplexity? : r/localseo - Reddit

reddit.com

Forum1 ref

Generative Engine Optimization for Brands - MikMak

mikmak.com

Web1 ref

AI Search Content Optimization: The Complete Guide (2025)

beebyclarkmeyler.com

Web1 ref

How do you keep your brand visible in AI answers? - Reddit

reddit.com

Forum1 ref

What is GEO? Generative Engine Optimization Explained ...

youtube.com

Video1 ref

How to optimize for AI search: 12 proven LLM visibility tactics

searchengineland.com

Web1 ref

AI Visibility: How to Track & Grow Your Brand Presence in LLMs

semrush.com

Web1 ref

How to Get Your Business to Show Up in AI - 2POINT Agency

2pointagency.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Scrunch.

SEMrush18 mentions

BrightEdge16 mentions

Brandwatch15 mentions

Ahrefs11 mentions

Meltwater11 mentions

Yext8 mentions

LangChain7 mentions

Perplexity7 mentions

Mention7 mentions

Brand247 mentions

Scrunch1 mention

Brand Identity

Brand Voice & Style

How AI perceives Scrunch's communication style and personality

Scrunch communicates with confident expertise while remaining accessible and practical. The brand voice balances technical authority with approachable clarity, using data and customer success stories to validate claims. There's an underlying sense of urgency about the AI-first future, but it's delivered with helpful guidance rather than fear-mongering. The tone is professional yet conversational, often using clear metaphors like 'flipping on a light switch' to explain complex concepts.

Core Tone Traits

Authoritative & Expert

Positions as the leading AI search optimization team with deep technical knowledge

Practical & Actionable

Focuses on tangible results, actionable insights, and clear next steps

Forward-Thinking & Urgent

Emphasizes the AI-first future and the importance of acting now

Approachable & Clear

Makes complex AI concepts accessible through plain language and relatable examples

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.