What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Enterprise Software/Vic.ai

AI Visibility & Sentiment

Vic.ai

Vic.ai is the leading AI-powered accounts payable automation platform that transforms finance operations through autonomous invoice processing, expense management, and real-time analytics. The company enables finance teams to cut costs, improve accuracy, and scale operations without adding headcount.

Active Monitoring

vic.ai

Enterprise Software Startups

AI Visibility Score

41/100

Moderate

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Vic.ai today.

Vic.ai has achieved a dominant foothold within Google's Gemini ecosystem, yet remains surprisingly invisible in AI Overviews and mainstream discovery queries on ChatGPT. While the brand is the go-to authority for tech-forward financial controllers looking to scale, it is currently ceding the 'trusted enterprise' and 'expense management' narratives to legacy competitors like Tipalti and NetSuite.

Value Proposition

The first autonomous AI platform for accounts payable that delivers 99% invoice accuracy, 5x faster processing, and 85% no-touch rates without templates or manual setup—enabling finance teams to scale operations without adding headcount.

Overview

Mission

To revolutionize finance departments through cutting-edge AI, enabling teams to focus on high-impact, strategic work that drives positive outcomes for businesses, society, and the environment.

Products & Services

AI-powered invoice processing and automationExpense management with VicCard™VicAnalytics™ real-time AP insights and reportingPO matching and approval workflowsBill pay and vendor management

Current State

Visibility Landscape

A high-level view of how Vic.ai performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	28	38	77	0
Core Topics Product/service category queries	41	36	68	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Tipalti

39 mentions

NetSuite

33 mentions

Coupa

28 mentions

Stampli

27 mentions

Basware

25 mentions

Bill.com

21 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Vic.ai's AI visibility.

Key Findings

Strength

Exceptional performance on Gemini with a 75% mention rate and top-tier positioning in 'Scaling Finance Operations' queries.

Strength

Strong resonance with the Tech-Forward Financial Controller persona, achieving a 50% mention rate.

Strength

High-quality sentiment and positioning on Claude (Avg pos 2.0), indicating strong brand authority when the model identifies the brand.

Recommended Actions

Execute a structured data and entity-linking campaign specifically targeting AI Overviews.

With 0% visibility in AI Overviews for critical queries, the brand is losing high-intent traffic to competitors who are better optimized for Google's latest search experience.

Develop and publish 'Trust and Security' pillars centered on enterprise-grade AP automation.

Vic.ai is currently excluded from 'most trusted' evaluation queries, allowing competitors like Tipalti and Coupa to dominate the consideration phase.

Create content specifically tailored to the 'Strategic Enterprise CFO' persona focused on ROI and real-time visibility.

The brand is currently winning with practitioners but failing to influence the executive decision-maker who drives enterprise procurement.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Finance Operations With AI(3 queries)

“how can I automate my AP department so we don't have to hire more people as we grow”

1/4 platforms mentioned

Adjacent

ChatGPT

1.Rossum

2.ABBYY FlexiCapture

3.Kofax

4.Power Automate

5.Bill.com

+18 more

Claude

1.Artsyl InvoiceAction

2.ABBYY

3.Bill.com

4.Stampli

5.Tipalti

+2 more

Gemini

1.Vic.ai

2.Rossum

3.Stampli

4.Quadient AP

5.Beanworks

+13 more

AI Overviews

1.Medius

2.Tipalti

3.BILL

4.Melio

5.Ramp

+4 more

“tips for moving from manual invoice processing to fully autonomous AP, what software should I look at”

1/4 platforms mentioned

Core

The Strategic Enterprise CFO · Chief Financial Officer

ChatGPT

1.SAP

2.SAP S/4HANA

3.SAP Invoice Management by OpenText

4.OpenText

5.SAP Ariba Payables

+16 more

Claude

1.SAP S/4HANA

2.Tungsten Automation

3.OpenText

4.Basware

5.Bill.com

+1 more

Gemini

1.SAP S/4HANA

2.Peppol

3.Forrester Wave

4.Gartner Magic Quadrant

5.Vic.ai

+3 more

AI Overviews

1.Jaggaer

2.NetSuite

3.Sage

4.QuickBooks

5.MakersHub

“help me build a tech stack for automated accounts payable at a mid-sized company”

1/4 platforms mentioned

Core

The Strategic Enterprise CFO · Chief Financial Officer

ChatGPT

1.SAP S/4HANA

2.SAP Integration Suite

3.Rossum

4.ABBYY Vantage

5.UiPath Document Understanding

+33 more

Claude

1.UiPath Document Understanding

2.Intelligent Document Processing (IDP)

3.SAP

4.Tungsten Automation

5.ABBYY

+7 more

Gemini

1.SAP S/4HANA

2.Vic.ai

3.SAP

4.Tradeshift

5.Tipalti

+5 more

AI Overviews

1.Procurify

2.Sage Intacct

3.Oracle NetSuite

4.Ramp

5.Stampli

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 Best Accounts Payable Software for Small Businesses - Tipalti

tipalti.com

Vic.ai

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

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Frequently asked questions