What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Enterprise Software/Panora

AI Visibility & Sentiment

Panora

Panora is a B2B automation platform that transforms purchase order processing for distributors, manufacturers, and wholesalers. Their AI-powered solution validates, cleans, and posts POs directly into ERP systems in real time, eliminating manual data entry errors and reclaiming up to 80% of order-entry time.

Active Monitoring

panora.dev

Enterprise Software Startups

AI Visibility Score

22/100

Low

Sentiment Score

89/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Panora today.

Panora has established a significant technical foothold with Systems Architects but is currently locked out of AI Overviews, ceding the entire search-integrated AI landscape to legacy incumbents like SAP and NetSuite. While the brand demonstrates elite-tier positioning on Claude with an average rank of 3.0, it fails to appear in critical high-intent queries regarding purchase order automation, leaving a massive opening for competitors like Rossum.

Value Proposition

Automate PO entry with AI that validates every part number, flags duplicates, and posts directly to your ERP in real time—cutting wrong item deliveries by 80% and giving employees back 10+ hours per week.

Overview

Mission

Free smart people from typing purchase orders into ERPs so they can focus on customers and revenue.

Products & Services

PO Automation - Automated data entry into ERP for purchase orders and quotesSmart Item Matching - AI-powered inventory matching across thousands of itemsSignals - Real-time alerts for churn, inventory optimization, and pricing opportunitiesAI Actions - Sales AI agents for 24/7 follow-up on surfaced signalsBusiness Account Management - Centralized reporting and account tracking

Current State

Visibility Landscape

A high-level view of how Panora performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	32	56	33	0
Core Topics Product/service category queries	38	—	35	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

SAP

24 mentions

NetSuite

17 mentions

Rossum

13 mentions

Oracle

13 mentions

Kofax

12 mentions

Hyperscience

12 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Panora's AI visibility.

Key Findings

Strength

Commanding 67% mention rate among ERP-Centric Systems Architects, indicating strong technical mindshare and documentation resonance.

Strength

High-authority performance on Claude with an average position of 3.0, suggesting top-tier contextual relevance in advanced LLM environments.

Strength

Niche dominance in 'Inventory Accuracy and Smart Matching' queries on Gemini, achieving rankings as high as #2.

Recommended Actions

Execute an AI Overview-specific SEO strategy targeting 'PO automation for mid-market' keywords.

A 0% mention rate in AI Overviews is the brand's largest growth inhibitor; visibility here is essential for parity with SAP and NetSuite.

Address the 'mixed' sentiment on ChatGPT by seeding more success stories and specific ERP integration case studies.

With a 47% mention rate but a mediocre 11.0 position on ChatGPT, sentiment and ranking improvements are needed to convert existing visibility into trust.

Develop a dedicated 'CFO Resource Hub' focusing on automation ROI and cost reduction.

The 11% mention rate for the CFO persona indicates the brand is viewed as a technical tool rather than a strategic financial asset.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automating Manual Order Entry(3 queries)

“how to automate purchase order entry into our ERP, we're tired of manual typing”

0/3 platforms mentioned

Core

ChatGPT

1.Coupa

2.Ariba

3.Rossum

4.ABBYY

5.Google Document AI

+35 more

Gemini

1.Rossum

2.ABBYY FlexiCapture

3.Hyperscience

4.SPS Commerce

5.TrueCommerce

+12 more

AI Overviews

1.bizdata360.com

2.Esker

3.Stampli

4.Virtualworkforce.ai

5.IBM

+8 more

“best tools for distributors to handle high volume POs without hiring more data entry staff”

1/4 platforms mentioned

Core

Efficiency-Driven Distribution CFO · Chief Financial Officer

ChatGPT

1.SAP S/4HANA

2.TrueCommerce

3.SPS Commerce

4.Esker

5.Basware

+14 more

Claude

1.SAP

2.Esker

3.Panora

4.UiPath

5.Optical Character Recognition stack

+6 more

Gemini

1.SAP S/4HANA

2.SAP

3.Esker

4.Vic.ai

5.Basware

+3 more

AI Overviews

1.Leverage AI

2.WizCommerce

3.Koncile

4.Workist

5.Orderful

+6 more

“help me speed up my warehouse order processing workflows, any specific software recommendations?”

0/3 platforms mentioned

Core

Efficiency-Driven Distribution CFO · Chief Financial Officer

ChatGPT

1.SAP S/4HANA

2.SAP

3.AutoStore

4.SAP EWM

5.Manhattan Associates WMS

+28 more

Gemini

1.SAP S/4HANA

2.SAP

3.Manhattan Active Warehouse Management

4.Körber

5.HighJump

+5 more

AI Overviews

1.Zoho Inventory

2.Shopify

3.Fishbowl Inventory

4.QuickBooks

5.Fishbowl Go

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

bizdata360.com

Panora

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

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Frequently asked questions